September 2, 2010
For many, Christmas is the seasonal event we’ve been waiting for all year round, and now, it’s also emerging as the engagement season of the year. According to one online source, one third of couples get engaged during the last quarter of the year, from October to December. Debra Jamieson, Sales and Marketing Director of UK POS, comments on the rising winter engagement market and visual merchandising techniques that can drive sales throughout the festive period. 
The Do’s and Don’ts of jewellery visual merchandising
Do…
1. Go bespoke.
2. Understand your target audience and display the window accordingly.
3. Enhance general jewellery display items by incorporating well thought out POS.
4. Use a backdrop; it’s what separates your display window from the rest of the store.
5. Pick a colour that accentuates your brand values i.e. black is perceived as sophisticated and seductive, whereas white is perceived as pure and clean.
Don’t…
1. Use over the top or busy backdrops, they will detract focus from the jewellery on display.
2. Choose clashing colours.
3. Add too many items.
4. Use over the top display accessories.
5. Make the store uninviting.
February 8, 2012
The NK Centre is offering free one-day taster swim sessions for a range of different age groups during the February half term. The taster session aims to give children, teenagers and adults the opportunity to develop some of the fundamental skills required for swimming while encouraging them to get involved in the Pool’s swim school [...]
February 8, 2012
Two Lewisham residents have won one month’s free membership and one term’s free swimming lessons at Downham Health & Leisure Centre.
February 8, 2012
Riverside Leisure Centre in Norwich is offering free half hour taster swim sessions for a range of different age groups during the February half term. The taster session aims to give children, teenagers and adults the opportunity to develop some of the fundamental skills required for swimming while encouraging them to get involved in the [...]
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