Perdiswell Leisure Centre in Worcester is hosting a clothes sale for the fourth consecutive year on Sunday 27th May from 9.00am until 2.00pm, with all proceeds going to the organiser – National Childbirth Trust (NCT), the largest charity for parents. Quotations: Dave Pugh, Contract Manager at Perdiswell Leisure Centre, said: We’re pleased to be hosting [...]
When A Diamond Opportunity Knocks
For many, Christmas is the seasonal event we’ve been waiting for all year round, and now, it’s also emerging as the engagement season of the year. According to one online source, one third of couples get engaged during the last quarter of the year, from October to December. Debra Jamieson, Sales and Marketing Director of UK POS, comments on the rising winter engagement market and visual merchandising techniques that can drive sales throughout the festive period. 
The Do’s and Don’ts of jewellery visual merchandising
Do…
1. Go bespoke.
2. Understand your target audience and display the window accordingly.
3. Enhance general jewellery display items by incorporating well thought out POS.
4. Use a backdrop; it’s what separates your display window from the rest of the store.
5. Pick a colour that accentuates your brand values i.e. black is perceived as sophisticated and seductive, whereas white is perceived as pure and clean.
Don’t…
1. Use over the top or busy backdrops, they will detract focus from the jewellery on display.
2. Choose clashing colours.
3. Add too many items.
4. Use over the top display accessories.
5. Make the store uninviting.