Tweet

‘Tis the season to be jolly… all year round

July 8, 2010

As figures have just been released that the UK economy isn’t expected to grow as much as the old government predicted, the retail industry is going to be focusing even harder on driving footfall to stores or websites all year round. Gone are the days when the prime push was over the festive period. Here, Sales & Marketing Director of UK POS, Debra Jamieson, comments on the increase in retail seasonal promotions and how it has affected the POS industry, 12 months out of 12.

• Until recently, POS companies will have spent most of the year preparing for the Christmas rush and hoping for mini booms throughout the remaining 10 months
• Over the last few years, however, a transition has occurred in the marketplace, seeing seasonal promotions taking pride of place throughout the year
• Easter, Bank Holidays, the World Cup, Wimbledon… the list goes on but the theme remains the same – retailers are realising that customers are keen to take advantage of offers all year round
• The effect this has had on the POS industry is phenomenal, with retailers trying even harder to bring customers in by standing out from the crowd, even in the notoriously quiet 1st quarter
• To support the industry, it is the job of POS professionals to make sure the solutions on offer are relevant, in terms of style and price, and will ultimately meet the client’s objectives of drawing customers in