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UK POS prepares Retailers for an explosive Halloween

August 23, 2010

Last year’s retail figures suggest that Halloween is fast becoming the UK’s most favourable Autumn event, overtaking Guy Fawkes Night, with more and more Britons adopting the American way and hosting parties to celebrate. Here, UK POS lends its advice on how Halloween preparations can set retailers in good stead for the much-anticipated Halloween rush.

• Consumers have become accustomed to dedicated seasonal aisles in stores
• Halloween parties and half-term shopping contributed to a 10.7% rise in sales at clothing and footwear stores last year
• Retail sales from 2009 also confirm that October last year was 3.4% ahead of the October 2008
• UK POS has recommended its most popular Halloween products; the ‘Wobbler for Data Strips’ is made of clear PVC and securely fits into shelf edge data strips, and perfect for those Halloween sweets, are the ‘Hang Strip’ or easy to assemble ‘Impulse Bin’
• ‘Pavement Signs’ are ideal for promoting outside of shop hours and getting customers off the street and into the store