Click here to download the full press releaseFrom 140 characters to 300 fundraising events: pioneering social-media movement re-launches, coordinating thousands of volunteers to organise fundraising events across the globe to help local causes Twestival, the global movement that has raised millions for good causes across the globe has re-launched today, unveiling a new structure that […]
Record-breaking Twestival unites more than 150 cities in day of fundraising
Twestival Local, the pioneering charity movement, will inspire the biggest global charity event ever organised through social media on March 24th, with 150+ cities across the world coordinating and hosting their own fundraising event. Organised by an army of thousands of volunteers and vocally supported by Twitter’s own founders, Twestival events will take place in cities across the globe all of which are fundraising for charities in their local area. The organisation has also added dedicated support and a global fundraising initiative for Save the Children’s Japan initiative.
- Twestival was born from one event in London in 2008 and has since grown exponentially, with over 200 cities getting involved, raising more than $1.2m
- Dubbed ‘Live Aid 2.0’, Twestival Local is wholly organised by volunteers
- Twestival debuts this year include Ulaanbaatar in Mongolia and the Tunisian capital, Tunis
- The event will be broadcast across the globe online and will break the world record for the Most Charities Supported By A Live Internet Broadcast
- The Twestival events planned in Japan have been abandoned following the recent earthquake and tsunami disasters, although Twestival has moved to support the country with a dedicated channel of fundraising for Save the Children’s Japan initiative
Twestival founder, Amanda Rose (@Amanda) commented:
Twestival has grown from a single tweet to the biggest synchronised charity event in the world in under three years. On Thursday, thousands of volunteers, most of whom have never met in person, will pull together amazing events as varied as the cities that host them, raising thousands for charity in the process. This is so much more than just another charity event; this is the evolution of fundraising.
As Twestival is continuously evolving, we are able to adapt quickly and although we are maintaining a local focus everyone felt it was important to also leverage our global voice and extend support for international crises like the current situation in Japan. Starting March 24th we will have a dedicated fundraising channel at http://Twestival.com and our team of Japanese organisers will still contribute by working with Save the Children’s Japan Emergency Fund to ensure the money we raise has the maximum impact.