• Conceived, designed and developed by Manifest, The Digital Newsroom provides a comprehensive and fully customisable web-based news archive
• Electronics giant SANYO was one of the first brands to utilise the benefits of the Digital Newsroom; since appointing Manifest to run the UK PR and social media campaign for its range of Xacti Dual Cameras, the newsroom has had nearly half a million unique users

The key benefits for clients include:

• A personalised unique domain (e.g. digitalnewsroom.co.uk/SANYO)
• Enhanced user experience for journalists, bloggers and other media contacts
• Search engine optimisation (SEO) engineering to attract relevant audiences through web searches
• Hosting of large attachments, including high resolution images and video
• Display of real-time Twitter, YouTube and Flickr reactions to stories to offer additional context
• Links to brands social media profiles to drive community growth
• One-click social sharing via Twitter, Facebook, email and more
• Comprehensive analytics detailing the volume and location of users, their on-site behaviour and more
• Trackable short URL to monitor the reach of social sharing
• Email distribution analytics to show which media contacts opened the news release email

Quotations

Alex Myers, Director at Manifest London commented:
“The Digital Newsroom was already the most effective web-enabled news platform in the PR industry – but version 2.0 has advanced things even further to combine unrivalled functionality with a great user experience for journalists and bloggers.”

Dominic Jones, UK Marketing Manager at SANYO commented:
“Manifest is unique in its combination of digital understanding and traditional PR expertise. The Digital Newsroom is an exceptional tool for brands to unlock the potential of the web in a way that supports PR activity both online and offline. The result has been heightened coverage and awareness online for SANYO Xacti, helping to inspire record sales for our latest range.”