Dunlop Adhesives, the specialist manufacturer of tile adhesives, grouts, finishing and ancillary products, has released results for the 2011 financial year, revealing an 11% increase in sales to the merchant sector. The results reflect a strong year for the company, particularly in regards to the development of relationships with major builders’ merchants and suppliers.
Pioneering manufacturer announces the launch of its ‘Patch and Repair Cement’ and ‘Fast Setting Render’. Available now, the specialist manufacturer of tile adhesives, grouts, finishing, and now ancillary products, launched its two new signings thanks to the positive feedback and popularity of its new fast-setting, thick bed and self levelling floor compounds.
Dunlop Adhesives is to increase its range of preparation products only months after launching three new floor levellers to the range. The patch and repair cement and fast setting render will be introduced in the summer thanks to the popularity and positive feedback of the new fast-setting, thick bed and self levelling floor compounds.
Brand Manager at Dunlop Adhesives, Debi Bailey said:
“With the high score league tables, we imagine that Professor Dunlop’s Bug Blast will encourage some friendly competition, especially in getting that top spot. But ultimately, it’s a bit of fun within an otherwise very practical website.”
Debi Bailey continued:
“Over the years the Dunlop Adhesives brand has grown from strength to strength and with this natural progression a new generation website has evolved. It is easy to navigate, just as it is easy to select products in the Dunlop Adhesives range in store. But most importantly, the new website is an extension of our overall end-user support.”
Debi Bailey, brand manager for Dunlop Adhesives explained:
“Over recent years our purpose has been to position the Dunlop Adhesives tiling products range within the builders’ merchants sector for end use by the non-professional tiler in the building trade. With our feet very much in the door, it is now vital to increase our sales support at branch level. Through his deep understanding of the brand and its selling points, Jason will head this up along with the support of Building Adhesives’ regional sales teams in a bid to develop brand presence.”
Jason commented:
“I’ve worked with Dunlop Adhesives for 15 years and in that time maintained relationships with customers who have continued to stock the brand. With such brand loyalty and with a great deal of stockist support from the sales and marketing team, there is no reason why Dunlop Adhesives can’t further develop itself as a premium brand within the merchants sector. That is our ultimate objective.”
Enhancing the current range of quality tiling products is a chance to provide a wider offering to the merchants which greatly helps with cross and up selling, as Brand Manager for Dunlop Adhesives, Debi Bailey explained:
“It is our in-house Research and Development centre which provides us with the opportunity to create and test new products which fit the brand’s remit. These three floor levelling compounds slot in perfectly to our current preparation range and will be coloured coded green in line with our reverse traffic light branding. More importantly they follow the same Dunlop Adhesive philosophy of quality products with ease of use in mind.”
Debi Bailey is Brand Manager for Dunlop Adhesives and explained:
“With our in-house Research and Development centre, Dunlop Adhesives is always creating and testing new products which fit the brand’s remit and these five additional products slot in perfectly to our current preparation range. That means they will be coloured coded green in line with our reverse traffic light branding, but more importantly they’ll follow the same Dunlop Adhesive philosophy of quality products with ease of use in mind.”