Q8Oils has launched a new 4-litre pack for key products in its Food Grade Lubricants range, Q8 Rossini. The new smaller packaging will provide numerous benefits to companies The smaller unit will allow for more efficient and effective transportation and storage, reduced inventory and improved product integrity across all sites. Q8 Rossini products are designed [...]
Q8Oils is taking the guess work out of automotive oil purchases by launching a new SMS text service called Q8 ‘OilM8’
Q8Oils launches new SMS service for automotive engine oil purchases
December 19, 2011
If the oil light appears on your car dashboard, would you know which is the correct oil to buy for your car engine? For most of us the answer would be no and instead we panic when the oil light flashes and rush to the nearest garage and make an impulse purchase.
- Q8Oils is taking the guess work out of automotive oil purchases by launching a new SMS text service called Q8 ‘OilM8’
- Consumers simply text (at the usual network text message rate) their vehicle registration to 60999 and within seconds will receive a message with the correct Q8Oil for their vehicle (charged at 25p per text)
- The service is available nationwide and Q8Oils products are available from MRH service stations
Quotations
Louise Donaldson, marketing manager for Q8Oils says:
With a wide range of domestic automotive oils in the marketplace, it’s very confusing for the consumer and this is further compounded by the lack of clarity around oil types. Most oil purchases are made immediately, leaving the consumer little or no time to research and make an informed decision to purchase the right oil.Louise continues:
Using the wrong oil in your engine can cost thousands of pounds to put right. We wanted to launch a service that would add clarity to any purchase and ensure the consumer walked away with the right oil.