Background and contacts

About Premier

Premier employs unrivalled fitness research and development teams; continuously pioneering the latest trends in training within health, fitness and wellbeing. The state of the art London Academy delivers a host of health and fitness training courses in newly furnished dedicated training Academy stocked with the latest Technogym equipment. The company works in association with local further education Colleges, enabling students to have access to the College facilities. Premier provide fitness training for individuals as well as international clients such as Fitness First and Village Hotels.

About The Digital Newsroom

The Premier Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Amy Gregory & Richard Hanney
Manifest Communications
t. +44 (0)1132 429 174


Leading fitness training provider launches new venues in Birmingham

Premier Training International, the country’s leading health and fitness training provider, has announced that it is launching three new venues in Birmingham. The new venues will be known as Birmingham Central, Birmingham South and Birmingham North, and courses will begin across the venues on the 3rd September.

  • Birmingham Central, at the Stirchley Fitness First, and Birmingham North, on Shady Lane, Great Barr, will join Birmingham South, at the Solihull David Lloyd, as official Premier Training locations in the city, reflecting the growing demand for health and fitness training provision across the region
  • All three venues will offer a range of courses, including the Diploma in Fitness Instructing and Personal Training that is widely considered to be the gold standard qualification within the health and fitness industry and will fully qualify students as personal trainers


Paula Priest, Area Development Manager for Premier Training International, commented:

We’ve all heard how the health and fitness industry has grown in the last few years, and at Premier we are committed to driving this growth in key areas of the country. Birmingham is a huge area, and has many aspiring fitness professionals looking to take fitness qualifications and courses without having to travel across the city to do so. With this in mind, we hope that our North, South and Central venues will offer those in the region easier and more convenient access to our courses.

Attached Files


Fitness professionals reveal 28% of clients hate burpees

To mark National Fitness Day on September 26th, Premier Training International has conducted a survey of over 200 fitness professionals from across the UK to find out how their clients rate the exercises they regularly carry out. Figures show that 28% of clients find the burpee (squat thrust) their least favourite exercise whilst boxing came […]

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Premier Training International achieves coveted matrix standard

Premier Training International, the market leader in the development and provision of high quality education for the health and fitness industry, has been accredited to the matrix quality standard; the nationally recognised quality mark for organisations which provide support for their employees. The matrix standard is the unique quality standard for organisations, assessing and measuring […]

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