Background and contacts

About Premier

Premier employs unrivalled fitness research and development teams; continuously pioneering the latest trends in training within health, fitness and wellbeing. The state of the art London Academy delivers a host of health and fitness training courses in newly furnished dedicated training Academy stocked with the latest Technogym equipment. The company works in association with local further education Colleges, enabling students to have access to the College facilities. Premier provide fitness training for individuals as well as international clients such as Fitness First and Village Hotels.

About The Digital Newsroom

The Premier Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Amy Gregory & Richard Hanney
Manifest Communications
t. +44 (0)1132 429 174


Leading fitness training provider launches new venues in Birmingham

Premier Training International, the country’s leading health and fitness training provider, has announced that it is launching three new venues in Birmingham. The new venues will be known as Birmingham Central, Birmingham South and Birmingham North, and courses will begin across the venues on the 3rd September.

  • Birmingham Central, at the Stirchley Fitness First, and Birmingham North, on Shady Lane, Great Barr, will join Birmingham South, at the Solihull David Lloyd, as official Premier Training locations in the city, reflecting the growing demand for health and fitness training provision across the region
  • All three venues will offer a range of courses, including the Diploma in Fitness Instructing and Personal Training that is widely considered to be the gold standard qualification within the health and fitness industry and will fully qualify students as personal trainers


Paula Priest, Area Development Manager for Premier Training International, commented:

We’ve all heard how the health and fitness industry has grown in the last few years, and at Premier we are committed to driving this growth in key areas of the country. Birmingham is a huge area, and has many aspiring fitness professionals looking to take fitness qualifications and courses without having to travel across the city to do so. With this in mind, we hope that our North, South and Central venues will offer those in the region easier and more convenient access to our courses.

Attached Files


84% of fitness graduates find work within a month

A new survey of fitness professionals, undertaken by Premier Training International, has revealed that an impressive 84% of fitness graduates are able to find work within a month of the completion of their course. And it seems there is a growing demand for fitness professionals nationwide, as they currently represent just 2% of the UK […]

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Watford seen as a hot spot for health and fitness industry

Premier Training International, the UK leaders in health and fitness training, has launched a new training venue in Watford, due to increasing demand for fitness training from gyms in the local area, and the growing demand for skilled health and fitness professionals nationwide, which currently represent just 2% of the UK workforce. The new venue, at […]

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Premier Global announces acquisition by US-based learning solutions firm

The Premier Global Group, parent company of Premier Training International and Active IQ, has announced that it has been acquired by the US-based technology learning solutions firm, Ascend Learning LLC. Headquartered in Boston, MA and Leawood, KS, Ascend has developed a reputation for collaborating with the leading colleges, universities and healthcare providers in the US […]

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