Premier

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About Premier

Premier employs unrivalled fitness research and development teams; continuously pioneering the latest trends in training within health, fitness and wellbeing. The state of the art London Academy delivers a host of health and fitness training courses in newly furnished dedicated training Academy stocked with the latest Technogym equipment. The company works in association with local further education Colleges, enabling students to have access to the College facilities. Premier provide fitness training for individuals as well as international clients such as Fitness First and Village Hotels.

About The Digital Newsroom

The Premier Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Amy Gregory & Richard Hanney
Manifest Communications
t. +44 (0)1132 429 174
e. premier@manifestcomms.co.uk

Premier

Fitness professionals and personal trainers sit pretty at top of worldwide survey for 2012 trends

Personal training has come out top in a worldwide survey about fitness trends for 2012, proving the increasing demand for highly qualified fitness professionals. The sixth American College of Sports Medicine (ACSM) Worldwide Survey of Fitness Trends sees educated certified and experienced fitness professionals ranked as the number one trend for 2012, showing that a one size fits all approach simply won’t cut it in today’s ever changing and ever evolving industry.

  • Surprisingly it’s the first time Zumba has made it into the top 20 – reaching number nine it’s said to be the hottest dance exercise worldwide
  • Fitness programs for older adults are ranked fourth in the survey’s predicted trends as the baby boomers from the 1950s are now turning 60 – this provides a great opportunity for health and fitness professionals to provide correct and age-appropriate exercise programmes
  • Trends on the decrease for 2012 include Pilates, stability and ball training

Of the 66.1% of females and 33.9% of males, the top 10 fitness trends were identified as follows:

  1. Educated, certified and experienced fitness professionals
  2. Strength training
  3. Fitness programs for older adults
  4. Exercise and weight loss
  5. Children and obesity
  6. Personal training
  7. Core training
  8. Group personal training
  9. ZUMBA and other dance workouts
  10. Functional fitness

Quotations

Debra Stuart, CEO of Premier Global comments:

These trends are pleasing to see and mirrors what we are doing as a company in terms of the training we are delivering and the qualifications our graduates are gaining. The UK fitness industry is very forward thinking and is playing an influential role in the global fitness landscape. 2012 is going to be an exciting 12 months during which time I know the scene will have evolved even further.

Attached Files

Archive

Premier Training International launches new base in central London

Premier Training International, the UK leader in health and fitness training, has launched a new training venue in central London due to increased demand for fitness training from gyms in the capital. The Marriott Hotel County Hall is a prestigious venue boasting views of the Thames, Big Ben and the London Eye. The new venue […]

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Fitness professionals reveal 28% of clients hate burpees

To mark National Fitness Day on September 26th, Premier Training International has conducted a survey of over 200 fitness professionals from across the UK to find out how their clients rate the exercises they regularly carry out. Figures show that 28% of clients find the burpee (squat thrust) their least favourite exercise whilst boxing came […]

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