Breakfast maverick FUELYOUR10KHOURS lands first major forecourt listing. Energising breakfast brand FUELYOUR10KHOURS has expanded listings of its innovative Liquid Breakfast range, trialling in BP garages nationwide from March. FUEL’s first forecourt listing demonstrates a clear move from BP to buy into the emergence of the category, as well as the FUEL brand story. The on-the-go […]
GET A FULL ENGLISH BREAKFAST-TO-GO WITH WORLD’S FIRST LIQUID FRY-UP
Innovative breakfast brand adds new flavour to liquid breakfast range
Breakfast maverick, FUEL YOUR 10K HOURS, is trialing the world’s first ‘Liquid Fry-up’ as part of its innovative liquid breakfast range. The ultimate in convenience foods,FUEL has packed all of the traditional English breakfast goodies into a carton so people can enjoy the sizzle of a fry-up on the go, without the hassle of washing up.
The crazy boffins at FUEL spent six months developing the drink, tasting over 500 fry-ups in order to get the flavour combination spot on. FUEL’s food scientists chomped their way through 100 packs of bacon, 46 tins of baked beans, 459 fried eggs and 88 packets of sausages before finally arriving at the perfect recipe.
Barney Mauleverer, co-founder at FUEL YOUR 10K HOURS, said:
“A Full English is the quintessential British breakfast staple and is packed full of protein, recognised as a key factor in satisfying hunger and keeping you feeling fuller for longer. We wanted to create a way for people to enjoy it on the go, without needing to spend time slaving away in the kitchen. As a nation, we’ve never been so time-poor so this is the perfect antidote for those who regularly miss breakfast.
“Our aim is to shake up the breakfast market and our liquid Full English is our most daring product to date. We’re looking forward to seeing the reaction to this new flavour from customers.”
Josh Jones, a graphic designer from London, commented:
“I have to admit, I was pretty dubious when the guys from FUEL first asked me to try their liquid fry-up. I had a big gulp and was really surprised at how great it tasted. Smoked bacon, sweetness from grilled tomatoes and a lingering nutty flavour from the toast; all of which left me feeling like I had just tucked into a big fry-up. The high protein content definitely helped get me through the morning without feeling hungry.”
Breaking breakfast boundaries, following the initial trial, the ‘Full English’ will sit alongside FUEL’s existing, first-to-market protein and fibre-packed chocolate, strawberry and caramel latte flavours. Liquid FUEL contains skimmed milk, soya protein and a vitamin mix to support active lifestyles. Each 330ml carton has 20g of protein and 5g of fibre, is less than 1% fat, and is more nutritious than many UK standard cereals
Other products in the FUEL YOUR 10K HOURS product range include chocolate, nut or fruit-loaded energy granola with guarana and vitamin B; and convenient porridge pots with added milk and soya protein to keep you fuller for longer.
FUEL liquid Full English is available for a limited time only from www.fuelyour10khours.co.uk.