Background and contacts

About Dunlop

Dunlop Adhesives is a specialist manufacturer of tile adhesives, grouts, finishing, and ancillary products and continually works to provide peace of mind for builders' merchants and their customers. Its technical helpline, e-learning portal & 10 year guarantee are favourites within the building sector.

About The Digital Newsroom

The Dunlop Adhesives Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Amy Gregory & Richard Hanney
Manifest Communications
t. +44 (0)1132 429 174


Sticking with the specialists… and a little bit of acrylic primer

You’ve just had a call from an un-happy customer. Three months ago, you were commissioned to re-tile their newly fitted bathroom suite. Looking back, you prepared the area, primed it, put down your grout and adhesive and did a great job on the tiles – the customer was thrilled with the job. So why, a few months later, has all your hard work gone down the toilet and all your tiles, adhesives in tow, fallen off?

  • Not commonly know amongst all tradesmen, there is a huge difference between using a PVA primer opposed to an acrylic primer
  • You’ll all remember PVA glue from primary school. The stuff that, to the teachers’ dismay, ends up all over your hands, but with a touch of soap and warm water it’s soon gone. Fundamentally, that’s what PVA primer is
  • Jane Deegan, Assistant Brand Manager of Dunlop Adhesives discusses the implications of using a PVA primer as opposed to an acrylic primer to encourage jobbing builders not to get themselves into a sticky situation
  • When a substrate surface is treated with PVA, it partly soaks in to the body of the substrate and partly sits on the surface in a similar fashion to wallpaper paste
  • When the tile adhesive is applied to the wall, the water in the adhesive causes the PVA to become “live” which prevents the adhesive from penetrating the substrate resulting in a poor mechanical grip
  • An acrylic primer soaks right into the substrate and stops the sponge like “draw “effect
  • Tradesman should know, when using a cement-based adhesive, it should not be applied directly to the plaster substrate as it causes a chemical reaction, a problem known as “Ettringite failure”
  • Using an acrylic based primer will prevent this chemical reaction from happening

Attached Files


Coming soon! New product to complete Dunlop’s innovative levelling range

Dunlop, specialist manufacturer of tile adhesives, grouts, finishing and ancillary products, has announced the launch of its new Fibre Reinforced Levelling Compound – completing the company’s dynamic range of floor levellers. The new leveller can be used on absorbent and non-absorbent substrates to prepare floor surfaces, including timber floors prior to installing ceramics, natural stone, […]

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