BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

UK craft beer revolution is ‘scaring’ beer giants into acquisition, says record-breaking BrewDog.

Scotland’s largest independent brewery, BrewDog has today announced record sales for 2010, including a 230% rise in UK sales of its craft beer compared with 2009. BrewDog co-founder, James Watt suggests that BrewDog’s success is evidence that the UK’s growing taste for artisanal beers is not a temporary trend and that mainstream breweries are ‘running scared’ of the craft beer revolution.

  • BrewDog’s beers are now stocked nationwide in Tesco, Sainsbury’s, ASDA, Morrison’s and Waitrose
  • 2010′s record sales can be attributed to a drastically improved appetite for craft beer
  • Sales through the on trade in the last quarter of 2010 grew by 260% and the company predicts this record will be broken in the coming twelve months
  • BrewDog’s Punk IPA is its biggest selling beer and is now sold is kegs, cask, bottles and cans
  • BrewDog consult their customers via their blog and social media profiles to help mould the business

 

Download the full press release and high resolution images below.

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Attached Files

Archive

The 27 Club: BrewDog opens new bar in Leicester bringing total count to 27

BrewDog opens craft beer hub in Leicester as craft beer revolution continues to thrive  BrewDog, Scotland’s largest independent brewery claimed another milestone in the craft beer revolution today with the launch of BrewDog Leicester. Located at 8 Friar Lane, Leicester, LE1 5RA, the new bar is the brewery’s 19th UK site and brings the total […]

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Just what the doctor ordered: BrewDog celebrates the IPA with launch of “Restorative Beverage for Invalids & Convalescents”

New beer takes inspiration from a 19th Century medical textbook’s description of India Pale Ale In a throwback to the original India Pale Ales of the mid-19th century, BrewDog, Scotland’s largest independent brewery today launches its 8.7% ABV IPA, christened ‘Restorative Beverage for Invalids and Convalescents’. The new brew’s distinctive appellation is derived from a […]

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