BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

UK craft beer revolution is ‘scaring’ beer giants into acquisition, says record-breaking BrewDog.

Scotland’s largest independent brewery, BrewDog has today announced record sales for 2010, including a 230% rise in UK sales of its craft beer compared with 2009. BrewDog co-founder, James Watt suggests that BrewDog’s success is evidence that the UK’s growing taste for artisanal beers is not a temporary trend and that mainstream breweries are ‘running scared’ of the craft beer revolution.

  • BrewDog’s beers are now stocked nationwide in Tesco, Sainsbury’s, ASDA, Morrison’s and Waitrose
  • 2010′s record sales can be attributed to a drastically improved appetite for craft beer
  • Sales through the on trade in the last quarter of 2010 grew by 260% and the company predicts this record will be broken in the coming twelve months
  • BrewDog’s Punk IPA is its biggest selling beer and is now sold is kegs, cask, bottles and cans
  • BrewDog consult their customers via their blog and social media profiles to help mould the business

 

Download the full press release and high resolution images below.

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Attached Files

Archive

It’s raining fat cats and BrewDogs: BrewDog breaks crowdfunding record by raising £5 million in 20 days, before taking to the skies to drop ‘fat cats’ over the City

To celebrate raising a fifth of its £25m target in less than three weeks, BrewDog dropped taxidermy ‘fat cats’ carrying the Equity for Punks prospectus from a helicopter over the City.  Scottish craft brewery, BrewDog today announced that it has reached the £5 million milestone in the first 20 days of its record-breaking crowdfunding scheme, […]

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The latest from Planet BrewDog

You can find out more about investing in BrewDog here: www.brewdog.com/equityforpunks As well as launching our groundbreaking new share offer, Equity for Punks IV, we have also been really busy working on some amazing new projects at BrewDog HQ over the last few weeks. We just wanted to update you all with some awesome BrewDog […]

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