BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

UK craft beer revolution is ‘scaring’ beer giants into acquisition, says record-breaking BrewDog.

Scotland’s largest independent brewery, BrewDog has today announced record sales for 2010, including a 230% rise in UK sales of its craft beer compared with 2009. BrewDog co-founder, James Watt suggests that BrewDog’s success is evidence that the UK’s growing taste for artisanal beers is not a temporary trend and that mainstream breweries are ‘running scared’ of the craft beer revolution.

  • BrewDog’s beers are now stocked nationwide in Tesco, Sainsbury’s, ASDA, Morrison’s and Waitrose
  • 2010′s record sales can be attributed to a drastically improved appetite for craft beer
  • Sales through the on trade in the last quarter of 2010 grew by 260% and the company predicts this record will be broken in the coming twelve months
  • BrewDog’s Punk IPA is its biggest selling beer and is now sold is kegs, cask, bottles and cans
  • BrewDog consult their customers via their blog and social media profiles to help mould the business

 

Download the full press release and high resolution images below.

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Attached Files

Archive

BrewDog hosts world’s biggest brewer collaboration partnering with 16 UK breweries on unique brews

‘CollabFest’ returns, with BrewDog’s 16 UK bar teams each partnering with a local brewery to create unique beer Scotland’s largest independent brewery and pioneer of the UK craft beer scene, BrewDog is hosting its second annual nationwide craft beer festival on Saturday 25th October, unveiling 16 unique collaboration brews made with the UK’s best craft […]

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Wage against the machine: BrewDog pioneers living wage policy for the drinks trade

Craft brewery ‘sets new parameters’ for wage structures in fair deal pay scheme being rolled out across UK Scotland’s largest independent brewery, BrewDog has today announced the introduction of a pioneering living wage policy for its UK staff, making an unprecedented commitment to the wellbeing of its employees. Effective immediately, BrewDog has introduced a written […]

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Lager is dead. Long live lager: BrewDog plots end to ‘lager lout’ culture with launch of This. Is. Lager. craft beer

Craft brewery says redefining Britain’s most popular beer style can end binge drink culture for good Scotland’s largest independent brewery, BrewDog has set its sights on obliterating the ‘insidious culture around lager drinking’ cultivated by decades of mass marketing by launching a beer that takes the lager style back to its roots. Launching tomorrow, This. […]

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