Drinkers are encouraged to consume the beer before its ‘death’. Scottish craft brewery, BrewDog, today launches its 8.5% ABV Imperial IPA, Born to Die. Featuring a best before date of 4th July 2015, Born to Die is a self-styled, “terminally hoppy IPA”, deliberately brewed to be consumed within a very limited timeframe. BrewDog is encouraging […]
UK craft beer revolution is ‘scaring’ beer giants into acquisition, says record-breaking BrewDog.
Scotland’s largest independent brewery, BrewDog has today announced record sales for 2010, including a 230% rise in UK sales of its craft beer compared with 2009. BrewDog co-founder, James Watt suggests that BrewDog’s success is evidence that the UK’s growing taste for artisanal beers is not a temporary trend and that mainstream breweries are ‘running scared’ of the craft beer revolution.
- BrewDog’s beers are now stocked nationwide in Tesco, Sainsbury’s, ASDA, Morrison’s and Waitrose
- 2010′s record sales can be attributed to a drastically improved appetite for craft beer
- Sales through the on trade in the last quarter of 2010 grew by 260% and the company predicts this record will be broken in the coming twelve months
- BrewDog’s Punk IPA is its biggest selling beer and is now sold is kegs, cask, bottles and cans
- BrewDog consult their customers via their blog and social media profiles to help mould the business
Download the full press release and high resolution images below.