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BrewDog launches "Sunk Punk"
BrewDog makes history with first ever beer to be brewed under the sea
October 11, 2011
Brewer claims to end historic ‘curse’ with Sunk Punk, the world’s first beer brewed on the ocean floor.
BrewDog, Scotland’s largest independent brewery has today launched Sunk Punk, a 7.1% ABV beer that has been brewed at the bottom of the North Sea in order to break an age-old curse on the Scottish shoreline. The idiosyncratic India Pale Ale is the first beer to be brewed underwater and contains a range of maritime-themed ingredients such as buckweed, distilled sea-salt and rum.
- The beer has been brewed as a solution to Scottish folklore which states that a witch’s curse on a fisherman is the cause of storms on the Scottish shoreline.
- BrewDog dropped a fermentation tank into the sea on 27th June 2011, positioning it at a selected spot which maintains a steady temperature of 10 degrees Celsius.
- A special non-return valve was attached to the tank to ensure CO2 could escape without salt entering the sealed vessel.
- The tank was fitted with a Jolly Roger flag to fly in the prevailing currents.
- The innovative label was designed by illustrator Johanna Basford who has worked with Starbucks and Absolute Vodka.
- The video explaining the story and beer can be seen here.
- Previous innovations from BrewDog include a 55% ABV beer encased in a dead squirrel and a share scheme entitled “Equity for Punks” through which fans can invest in the company.
- 960 bottles of the beer are available which can be purchased via the online shop here: www.brewdog.com/product/sunk-punk
Download the full press release and high resolution images below.
Quotations
James Watt, co-founder at BrewDog commented:
“Sunk Punk is an example of how beer can save the world. Not only does it provide an alternative to the fizzy, pathetic mainstream lagers peddled by giant monolithic breweries, it will be solely responsible for halting any superstition-related storms on our coastline. Britain, you’re welcome.”
He added:
“This is history in a glass. This is human achievement. This is science meets superstition. This is the latest marketing gimmick from BrewDog.”