BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

BrewDog launches The Royal Virility Performance to ‘rock the royal wedding bandwagon’

Scotland’s largest independent brewery, BrewDog has unveiled a limited-edition beer containing herbal Viagra to mark the forthcoming royal wedding of Prince William and Kate Middleton on April 29th. The beer is called ‘The Royal Virility Performance’.

  • The beer contains herbal Viagra, Horny Goat Weed and ‘a healthy dose of sarcasm’
  • It is designed to undermine the special edition beers produced by other breweries for the event
  • The Royal Virility Performance will only be available from BrewDog.com
  • The beer is a 7.5% IPA, produced at BrewDog’s microbrewery in Fraserburgh, Aberdeen
  • The beer is ‘best served in a Lady Diana toby jug and stirred gently with a silver spoon’
  • 40 bottles were due to be made, but because of demand they will now make  1,000
  • The craft ale will cost £10 a bottle with all proceeds going to Centrepoint
  • A complimentary bottle has been sent to Prince William himself
  • EDIT: Due to legalities, the first 40 made with Viagra cannot be sold, so the extra 1,000 will be brewed with herbal Viagra

Download the full press release and high resolution images below.

 

Quotations

James Watt, co-founder of BrewDog commented:

“The Royal Virility Performance is the perfect antidote to all the hype. A beer should be brewed with a purpose, not just because some toffs are getting married, so we created something at our brewery that will undermine those special edition beers and other assorted seaside tat, whilst at the same time actually give the happy couple something extra on their big day.”

James Watt continued:

“We want to make other people as passionate about great craft beer as we are and products marketed according to an event rather than their flavour is an example of what’s wrong with the industry. There is more to brewing and tasting beer than putting a royal wedding label on it, so we’re showing everyone just how ludicrous it is.”

 

Attached Files

Archive

BrewDog opens first bar in Wales with the launch of Cardiff bar

Scottish brewery opens 21st bar worldwide, with launch of BrewDog Cardiff Scotland’s largest independent brewery, BrewDog will officially open its first bar in Wales tomorrow, with the launch of BrewDog Cardiff. Located at 31 Westgate Street, CF10 1DX, the new bar will be the 16th UK bar opened by the maverick brewery, and its 21st […]

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DogTap: BrewDog opens tap-room in Ellon Brewery

DogTap will serve the freshest BrewDog beers straight from the brewery Scotland’s largest independent brewery, BrewDog officially opens the doors to DogTap on Thursday, 10th July. DogTap is the brewery’s on-site tap-room at its headquarters in Ellon, Aberdeenshire and BrewDog’s 15th bar in the UK. The opening brings the worldwide bar count to 20. The […]

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Craft Beer Renaissance: BrewDog opens Florence bar

BrewDog Florence is the first of three Italian bars planned this year Scotland’s largest independent brewery, BrewDog officially opens the doors to BrewDog Florence on Thursday 26th June, its first craft beer bar in Italy and 19th worldwide. Situated at Via Faenza 21r, Firenze 50123, the new bar is BrewDog’s fourth international bar launch of […]

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