BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

BrewDog launches The Royal Virility Performance to ‘rock the royal wedding bandwagon’

Scotland’s largest independent brewery, BrewDog has unveiled a limited-edition beer containing herbal Viagra to mark the forthcoming royal wedding of Prince William and Kate Middleton on April 29th. The beer is called ‘The Royal Virility Performance’.

  • The beer contains herbal Viagra, Horny Goat Weed and ‘a healthy dose of sarcasm’
  • It is designed to undermine the special edition beers produced by other breweries for the event
  • The Royal Virility Performance will only be available from BrewDog.com
  • The beer is a 7.5% IPA, produced at BrewDog’s microbrewery in Fraserburgh, Aberdeen
  • The beer is ‘best served in a Lady Diana toby jug and stirred gently with a silver spoon’
  • 40 bottles were due to be made, but because of demand they will now make  1,000
  • The craft ale will cost £10 a bottle with all proceeds going to Centrepoint
  • A complimentary bottle has been sent to Prince William himself
  • EDIT: Due to legalities, the first 40 made with Viagra cannot be sold, so the extra 1,000 will be brewed with herbal Viagra

Download the full press release and high resolution images below.

 

Quotations

James Watt, co-founder of BrewDog commented:

“The Royal Virility Performance is the perfect antidote to all the hype. A beer should be brewed with a purpose, not just because some toffs are getting married, so we created something at our brewery that will undermine those special edition beers and other assorted seaside tat, whilst at the same time actually give the happy couple something extra on their big day.”

James Watt continued:

“We want to make other people as passionate about great craft beer as we are and products marketed according to an event rather than their flavour is an example of what’s wrong with the industry. There is more to brewing and tasting beer than putting a royal wedding label on it, so we’re showing everyone just how ludicrous it is.”

 

Attached Files

Archive

BrewDog hosts world’s biggest brewer collaboration partnering with 16 UK breweries on unique brews

‘CollabFest’ returns, with BrewDog’s 16 UK bar teams each partnering with a local brewery to create unique beer Scotland’s largest independent brewery and pioneer of the UK craft beer scene, BrewDog is hosting its second annual nationwide craft beer festival on Saturday 25th October, unveiling 16 unique collaboration brews made with the UK’s best craft […]

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Wage against the machine: BrewDog pioneers living wage policy for the drinks trade

Craft brewery ‘sets new parameters’ for wage structures in fair deal pay scheme being rolled out across UK Scotland’s largest independent brewery, BrewDog has today announced the introduction of a pioneering living wage policy for its UK staff, making an unprecedented commitment to the wellbeing of its employees. Effective immediately, BrewDog has introduced a written […]

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Lager is dead. Long live lager: BrewDog plots end to ‘lager lout’ culture with launch of This. Is. Lager. craft beer

Craft brewery says redefining Britain’s most popular beer style can end binge drink culture for good Scotland’s largest independent brewery, BrewDog has set its sights on obliterating the ‘insidious culture around lager drinking’ cultivated by decades of mass marketing by launching a beer that takes the lager style back to its roots. Launching tomorrow, This. […]

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