BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

Recession? What Recession? BrewDog announces 40 new jobs and record growth in 2012

BrewDog, Scotland’s largest independent brewery, is set to recruit 40 new members of staff, kick start a graduate recruitment programme, complete a brand new £8m low-carbon craft brewing facility and open three new craft beer bars in the next three months. Despite continued pessimism surrounding the global economic crisis, BrewDog has bucked all trends in 2012 and achieved record sales at home and abroad, with a 200 per cent increase in turnover so far this year.

  • BrewDog expects to achieve a turnover of £12m in 2012, an increase of £6m in one year
  • There will be growth in domestic on trade and off trade markets as well as export sales
  • This growth could have been more, had the company been able to produce enough beer to meet the insatiable demand of its customers
  • Sales are expected to increase at an even faster rate once the company completes its new brewery a few miles from the existing premises in Aberdeenshire later this summer
  • In July 2011, BrewDog began a campaign to raise funds for the brewery and the expansion of its bar network by selling shares to its own craft beer fans. The Equity for Punks scheme saw 6,000 ‘fanvestors’ jump on board in under six months, raising the maximum possible total of £2.2m
  • Since the campaign finished in January, the company has opened new bars Manchester, Nottingham and Newcastle, and secured sites in three more cities

Quotations

James Watt, co-founder of BrewDog commented:

“Five years ago, BrewDog was, Martin Dickie, myself, some second hand equipment and Bracken the dog. Now we’re Scotland’s largest independent brewery, selling our craft beer in 27 different countries and owning 8 amazing craft beer bars across the country. We’re opening three more bars in three months adding 40 new members of staff, yet all we hear about in the media is redundancies, downturns and Lady Gaga.”

James Watt continued:

“The economic crisis has been our biggest catalyst for success. This is an environment for the innovators, for the misfits and the mavericks. There is a revolution happening, and heads will roll. We can see the empires of old crumbling, and the winners will be the people with the passion and commitment to make great products and make their companies work no matter what.

“People are fed up of having the wool pulled over their eyes; of being told their beer is from Australia when it’s from Burton-on-Trent, or that it tastes better because it’s ‘extra cold’, or because it has a QR code on the can,” added James Watt.

“When times are tough, people see through the thin veneer of corporate ad-speak and seek out genuine quality and value. The media say the beer market is in decline – but sales of good beers are going up and up. It is the global monolithic mega corporations peddling lame, tasteless lagers that have their head on the block, and the craft beer revolution is wielding the axe.”

Download the full press release and high resolution images below.

Attached Files

Archive

Wage against the machine: BrewDog pioneers living wage policy for the drinks trade

Craft brewery ‘sets new parameters’ for wage structures in fair deal pay scheme being rolled out across UK Scotland’s largest independent brewery, BrewDog has today announced the introduction of a pioneering living wage policy for its UK staff, making an unprecedented commitment to the wellbeing of its employees. Effective immediately, BrewDog has introduced a written […]

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Lager is dead. Long live lager: BrewDog plots end to ‘lager lout’ culture with launch of This. Is. Lager. craft beer

Craft brewery says redefining Britain’s most popular beer style can end binge drink culture for good Scotland’s largest independent brewery, BrewDog has set its sights on obliterating the ‘insidious culture around lager drinking’ cultivated by decades of mass marketing by launching a beer that takes the lager style back to its roots. Launching tomorrow, This. […]

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