BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

Punk brewer, BrewDog plans alternative Queen’s speech on Christmas Day

Maverick brewer to post an alternative to the Queen’s Christmas message for followers of the craft beer revolution

Independent Scottish brewery, BrewDog will post an alternative Queen’s speech on their website, Christmas day at 3pm. Designed to provide a review of the year, including highs and lows experienced by the brewery, the speech will also outline the manifesto for the craft beer revolution in 2012. Not to be sartorially outdone by the monarch, BrewDog cofounder Martin Dickie will be dressed as Her Majesty Queen Elizabeth II.

  • Landmark events from the past twelve months covered in the video include:
  • The world’s strongest fermented beer, Ghost Deer (28% ABV)
  • Occupying Camden, north London with an armoured tank
  • Unveiling the first beer brewed under the sea, Sunk Punk
  • Unveiling a ‘fanvestor’ programme, Equity for Punks
  • Low moments from the past year will also be included such as:
  • A flooding in the brewery when a batch of 5AM Saint spilled out,
  • Being forced to switch delivery partner due to poor reliability.

Quotations

James Watt, cofounder of BrewDog commented:

“2011 has been an epic year for BrewDog and for craft beer in the UK in general. We’ve seen sales rise by more than 250 per cent, opened three new craft beer bars and raised over £2m in equity from beer fans across the country. We wanted to set out our manifesto to do even more in 2012, so a Christmas message to beer fans seemed like the obvious thing to do. And Martin loves any excuse to dress as the Queen, of course.”

James Watt added:

“While it has not been an Annus Horribilis, there are things that sucked in 2011 that we want to learn from in 2012. With the capital raised through Equity for Punks we will be building a new eco brewery that will help us to meet the demand for our beers that we haven’t been able to meet this year, which has been our biggest issue.”

“Next year we’re planning to carry on shaking the dust from the beer industry, raising the profile and position of beer in the UK and brewing the beers we want to drink,”

Download the full press release and high resolution images below.

Attached Files

Archive

BrewDog hosts world’s biggest brewer collaboration partnering with 16 UK breweries on unique brews

‘CollabFest’ returns, with BrewDog’s 16 UK bar teams each partnering with a local brewery to create unique beer Scotland’s largest independent brewery and pioneer of the UK craft beer scene, BrewDog is hosting its second annual nationwide craft beer festival on Saturday 25th October, unveiling 16 unique collaboration brews made with the UK’s best craft […]

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Wage against the machine: BrewDog pioneers living wage policy for the drinks trade

Craft brewery ‘sets new parameters’ for wage structures in fair deal pay scheme being rolled out across UK Scotland’s largest independent brewery, BrewDog has today announced the introduction of a pioneering living wage policy for its UK staff, making an unprecedented commitment to the wellbeing of its employees. Effective immediately, BrewDog has introduced a written […]

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Lager is dead. Long live lager: BrewDog plots end to ‘lager lout’ culture with launch of This. Is. Lager. craft beer

Craft brewery says redefining Britain’s most popular beer style can end binge drink culture for good Scotland’s largest independent brewery, BrewDog has set its sights on obliterating the ‘insidious culture around lager drinking’ cultivated by decades of mass marketing by launching a beer that takes the lager style back to its roots. Launching tomorrow, This. […]

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