BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

BrewDog re-invents the AGM with beer tastings and mosh pits for ‘fanvestors’

Brewery hosts annual general meeting for thousands of new investors found through the revolutionary Equity for Punks scheme

Saturday April 28th saw Scotland’s largest independent brewery, BrewDog hold the first ever AGM for its community of ‘fanvestors’, which combined the usual business reports with craft beer tastings, rock bands and gourmet burgers. In January this year, BrewDog closed its unique share scheme, dubbed Equity For Punks, after reaching £2.2m investment by over 5,500 beer fans. The ‘Punk AGM’ was organised to thank this new army of investors and celebrate the fast-growing company’s 5th Birthday.

  • Over 2,000 investors from around the world travelled to Aberdeen for the AGM, held in Aberdeenshire’s AECC
  • The day included a presentation and open Q&A sessions with co-founders James Watt and Martin Dickie, where all 2000 attendees also took part in a beer tasting of exclusive beers brewed just for the event
  • The evening more resembled a rock festival than a business meeting, with sets from Tommy Reilly, The Little Kicks, Bombskare, Fatherson and Kassidy, and BBC Radio 1’s Ally McCrae as compere.
  • Social media was utilised during the event to keep those who couldn’t attend informed, with the hashtag #PunkAGM becoming a trend in Scotland
  • The idiosyncratic brewer has experienced record growth since its launch in 2007, seeing a 250 per cent sales increase for the past two years running and becoming Scotland’s largest independent brewery in the process
  • The company now hires 85 staff and has an annual turnover of £10m
  • In response to its significant growth, industry icons Keith Greggor and Tony Foglio – the team behind the international phenomenon Skyy Vodka – invested in BrewDog in 2009

Quotations

James Watt, co-founder of BrewDog commented:

“AGMs are usually full of suits, powerpoint presentations and bad coffee, but we’re not Barclays Bank – we want to do things our own way. The 2012 Punk AGM gave our new Equity for Punks shareholders an insight into the business and how we’re progressing, but it also gave them a chance to celebrate their investment and feel part of the craft beer revolution.”

Glasgow based Equity for Punks investor, Jules Spence commented:

“I wasn’t even a big beer drinker before I went to the AGM, but I love a wee bit of BrewDog now. I was completely inspired by the hard work and determination of two young guys who saw something they wanted to change and worked their arses off to achieve it. And to top it all off they are taking responsibility to source resources locally and reduce their carbon footprint, good lads. Long live BrewDog!”

Drinks industry expert and entrepreneur Keith Greggor commented:

“During our many years in beverage alcohol we have only seen a few game changing players come in fresh to the industry, BrewDog is one of them.”

Download the full press release and high resolution images below.

Photography by Sam Brill.


Attached Files

Archive

BrewDog hosts world’s biggest brewer collaboration partnering with 16 UK breweries on unique brews

‘CollabFest’ returns, with BrewDog’s 16 UK bar teams each partnering with a local brewery to create unique beer Scotland’s largest independent brewery and pioneer of the UK craft beer scene, BrewDog is hosting its second annual nationwide craft beer festival on Saturday 25th October, unveiling 16 unique collaboration brews made with the UK’s best craft […]

Read full post

Wage against the machine: BrewDog pioneers living wage policy for the drinks trade

Craft brewery ‘sets new parameters’ for wage structures in fair deal pay scheme being rolled out across UK Scotland’s largest independent brewery, BrewDog has today announced the introduction of a pioneering living wage policy for its UK staff, making an unprecedented commitment to the wellbeing of its employees. Effective immediately, BrewDog has introduced a written […]

Read full post

Lager is dead. Long live lager: BrewDog plots end to ‘lager lout’ culture with launch of This. Is. Lager. craft beer

Craft brewery says redefining Britain’s most popular beer style can end binge drink culture for good Scotland’s largest independent brewery, BrewDog has set its sights on obliterating the ‘insidious culture around lager drinking’ cultivated by decades of mass marketing by launching a beer that takes the lager style back to its roots. Launching tomorrow, This. […]

Read full post