BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

BrewDog marks Sainsbury’s launch of Punk IPA in cans with ‘crap beer amnesty’

BrewDog, Scotland’s largest independent brewery has today officially announced the launch of its flagship beer, Punk IPA in cans. The 330ml cans will initially be available exclusively from Sainsbury’s nationwide and the supermarket will now also stock the brewer’s popular 5AM Saint amber ale and award-winning 9.2% ABV Hardcore IPA, which is a huge step in the craft beer revolution. BrewDog now have 4 beers in 350 Sainsbury’s stores nationwide.

Punk IPA will be the only craft beer available in cans in the UK, with the packaging completely eliminating the risk of light damage to the beer, whilst reducing environmental impact and being easier to transport and recycle.

  • BrewDog holding the first ever ‘crap beer amnesty’, which will allow beer drinkers to swap a can of branded lager for a Punk IPA
  • The swap will be made at BrewDog’s Aberdeen bar on Friday, March 18th
  • The brewer is looking for partners to host amnesties in other cities across the UK
  • Online poll found 87% of fans voted positively for the introduction of Punk IPA in cans
  • BrewDog now have 4 beers in 350 Sainsbury’s stores nationwide.
  • Sainsbury’s will exclusively stock the new cans for twelve months

 

Download the full press release and high resolution images below.

Quotations

James Watt, co-founder of BrewDog commented:

“Punk IPA has been our most successful beer so far, and the launch of Punk in cans is a landmark moment for us and for the insurgency of craft beer in the UK drinks market. We want to make everyone as passionate about beer as we are and in addition to the can launch, the fact that Sainsbury’s is now stocking a 9.2% ABV IPA proves that we’re already making great headway. Crap beer’s days are numbered.”

“We want the public to realise that the fizzy, yellow so-called ‘beers’ pushed on the unsuspecting public by big breweries should be treated as a crime. The crap beer amnesty is designed to prove to beer drinkers that have previously put up with these tasteless, insipid mainstream lagers that things have changed. The time for revolution is now.” James continued.

 

 

Enhanced by Zemanta

Attached Files

Archive

BrewDog opens first bar in Wales with the launch of Cardiff bar

Scottish brewery opens 21st bar worldwide, with launch of BrewDog Cardiff Scotland’s largest independent brewery, BrewDog will officially open its first bar in Wales tomorrow, with the launch of BrewDog Cardiff. Located at 31 Westgate Street, CF10 1DX, the new bar will be the 16th UK bar opened by the maverick brewery, and its 21st […]

Read full post

DogTap: BrewDog opens tap-room in Ellon Brewery

DogTap will serve the freshest BrewDog beers straight from the brewery Scotland’s largest independent brewery, BrewDog officially opens the doors to DogTap on Thursday, 10th July. DogTap is the brewery’s on-site tap-room at its headquarters in Ellon, Aberdeenshire and BrewDog’s 15th bar in the UK. The opening brings the worldwide bar count to 20. The […]

Read full post

Craft Beer Renaissance: BrewDog opens Florence bar

BrewDog Florence is the first of three Italian bars planned this year Scotland’s largest independent brewery, BrewDog officially opens the doors to BrewDog Florence on Thursday 26th June, its first craft beer bar in Italy and 19th worldwide. Situated at Via Faenza 21r, Firenze 50123, the new bar is BrewDog’s fourth international bar launch of […]

Read full post