BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

BrewDog marks Sainsbury’s launch of Punk IPA in cans with ‘crap beer amnesty’

BrewDog, Scotland’s largest independent brewery has today officially announced the launch of its flagship beer, Punk IPA in cans. The 330ml cans will initially be available exclusively from Sainsbury’s nationwide and the supermarket will now also stock the brewer’s popular 5AM Saint amber ale and award-winning 9.2% ABV Hardcore IPA, which is a huge step in the craft beer revolution. BrewDog now have 4 beers in 350 Sainsbury’s stores nationwide.

Punk IPA will be the only craft beer available in cans in the UK, with the packaging completely eliminating the risk of light damage to the beer, whilst reducing environmental impact and being easier to transport and recycle.

  • BrewDog holding the first ever ‘crap beer amnesty’, which will allow beer drinkers to swap a can of branded lager for a Punk IPA
  • The swap will be made at BrewDog’s Aberdeen bar on Friday, March 18th
  • The brewer is looking for partners to host amnesties in other cities across the UK
  • Online poll found 87% of fans voted positively for the introduction of Punk IPA in cans
  • BrewDog now have 4 beers in 350 Sainsbury’s stores nationwide.
  • Sainsbury’s will exclusively stock the new cans for twelve months

 

Download the full press release and high resolution images below.

Quotations

James Watt, co-founder of BrewDog commented:

“Punk IPA has been our most successful beer so far, and the launch of Punk in cans is a landmark moment for us and for the insurgency of craft beer in the UK drinks market. We want to make everyone as passionate about beer as we are and in addition to the can launch, the fact that Sainsbury’s is now stocking a 9.2% ABV IPA proves that we’re already making great headway. Crap beer’s days are numbered.”

“We want the public to realise that the fizzy, yellow so-called ‘beers’ pushed on the unsuspecting public by big breweries should be treated as a crime. The crap beer amnesty is designed to prove to beer drinkers that have previously put up with these tasteless, insipid mainstream lagers that things have changed. The time for revolution is now.” James continued.

 

 

Enhanced by Zemanta

Attached Files

Archive

The latest from Planet BrewDog

You can find out more about investing in BrewDog here: www.brewdog.com/equityforpunks As well as launching our groundbreaking new share offer, Equity for Punks IV, we have also been really busy working on some amazing new projects at BrewDog HQ over the last few weeks. We just wanted to update you all with some awesome BrewDog […]

Read full post

BrewDog launches Equity for Punks IV

*Legal press release update 26 April* BrewDog Share Offer Update & Clarification Important Legal Notice: This is an advertisement for the purposes of the Prospectus Rules and not a prospectus and investors should only subscribe for shares in BrewDog on the basis of information contained in the prospectus available to download here: www.brewdog.com/equityforpunks/prospectus-download  This is […]

Read full post

The 27 Club: BrewDog opens new bar in Leicester bringing total count to 27

BrewDog opens craft beer hub in Leicester as craft beer revolution continues to thrive  BrewDog, Scotland’s largest independent brewery claimed another milestone in the craft beer revolution today with the launch of BrewDog Leicester. Located at 8 Friar Lane, Leicester, LE1 5RA, the new bar is the brewery’s 19th UK site and brings the total […]

Read full post