Craft brewery says redefining Britain’s most popular beer style can end binge drink culture for good Scotland’s largest independent brewery, BrewDog has set its sights on obliterating the ‘insidious culture around lager drinking’ cultivated by decades of mass marketing by launching a beer that takes the lager style back to its roots. Launching tomorrow, This. […]
BrewDog plots ‘global revolution’ with appointment of first Finance Director
Neil Simpson has joined the craft beer brewery as its first Finance Director as the company plans further expansion in 2013.
BrewDog, Scotland’s largest independent brewery has appointed its first Finance Director, Neil Simpson, as it puts the finishing touches to a new £8m brewery in Aberdeen and plots further expansion in 2013. The craft brewery has increased sales by 250 per cent in 2012 and the appointment of a Finance Director is part of its plan to ‘keep the wheels of revolution turning’ as the company sets its sights on continued growth at home and abroad.Neil Simpson joins from Accountancy firm Ritson Smith, where he has been an external advisor to BrewDog since shortly after its launch five years ago.
- Neil Simpson joins from Accountancy firm Ritson Smith, where he has been an external advisor to BrewDog since shortly after its launch five years ago
- BrewDog is in the final stages of completing its new £8m production facility in Ellon, Aberdeenshire
- The new brewery was largely funded by a unique online IPO dubbed ‘Equity for Punks’ that allowed craft beer fans to buy shares in the business directly from the company’s website, raising £2.2m
- One of the fastest growing businesses in the UK, BrewDog predicts a further 250 per cent growth in sales in 2013
James Watt, cofounder of BrewDog commented:
“We’ve got more than six thousand investors from all over the globe thanks to our Equity for Punks programme and the appointment of Neil is a big part of our plan to ensure they see us continue to grow, continue to change minds and continue to ruffle the feathers of the soulless corporate Mafioso that dominate this industry.”
“BrewDog’s aim is to make everyone as passionate about beer as we are. People said this was a fight we couldn’t win, but our continued growth suggests that the wheels of revolution are turning. Neil will be pivotal in helping the craft beer revolution roll on, as we look to expand our craft beer bar network and our craft beer sales on a solid financial footing.”
Neil Simpson commented:
“BrewDog is an incredible business growing at an incredible rate and it’s very exciting to be a part of the global craft beer revolution. I’ve always enjoyed working with James and Martin as an advisor and my new position as FD gives me the chance to make an even bigger impact at BrewDog.”