BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

#Mashtag: BrewDog to create the world’s first Twitter beer

Controversial craft brewery to create a ‘democratically designed beer’ based on Twitter suggestions from beer fans.

This week BrewDog, Scotland’s largest independent brewery, is going to create the world’s first democratically designed beer. This ground-breaking approach will pass complete control over to craft beer fans who are encouraged to vote on the various elements of the brew on Twitter, Facebook and the BrewDog blog.

Every day at 12 noon throughout the week commencing Monday 25th March BrewDog will post on their blog asking beer fans to vote on three options for various elements of the #Mashtag brew.  They will also be offering advice to craft beer fans about the brewery process and the effect of various ingredients on the finished product.

The voting options are as follows;

  • Monday 25th March – Beer Style
  • Tuesday 26th March – Malt Bill & ABV
  • Wedneday 27th March – Hops & IBU
  • Thursday 28th March – Special Twist
  • Friday 29th March – Name

Quotations

BrewDog co-founder and Head Brewer Martin Dickie commented:

“We have always been inspired by the passion, knowledge and enthusiasm of craft beer drinkers.  We have decided that democratic beer is the future and we are giving up the important brewing decisions to our fans, customers and any who wants to learn more about the craft beer process and cast their vote.”

Martin continued:

“BrewDog has always been about experimentation, and pushing the boundaries of what beer can be and do.  We can’t wait to see what weird and wonderful ideas our fans come up with.  The possibilities are endless.”

 Click the icons below to download high resolution images and the full press release.

Attached Files

Archive

BottleDog: BrewDog opens craft beer mecca with first bottle shop in London

BottleDog will stock over 250 craft beers and offer homebrewing equipment and advice to craft beer fans. Scotland’s largest independent brewery, BrewDog is officially opening BottleDog, its first craft beer bottle shop this Friday. Located at 69 Grays Inn Road, London, WC1X 8TP, BottleDog is the first in a series of bottle shops the brewery […]

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Hops of Steel: BrewDog opens its 16th craft beer bar in Sheffield

Yorkshire gets its second BrewDog bar as BrewDog Sheffield opens its doors  Scotland’s largest independent brewery, BrewDog has officially opened BrewDog Sheffield, its 13th craft beer bar in the UK and 16th worldwide. Situated at 108-110 Devonshire Street, the new bar is BrewDog’s third launch of 2014, following openings in São Paulo, Brazil in January […]

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Scottish brewery continues global expansion with launch of BrewDog Tokyo

BrewDog opens its third international bar in Japanese capital. Scottish craft brewery, BrewDog is continuing its global expansion after launching its first bar in Asia, opening the doors to BrewDog Tokyo today. The new bar located in the Roppongi district of the city is the third international bar opened by the maverick brewery, bringing the […]

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