BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

#Mashtag: BrewDog to create the world’s first Twitter beer

Controversial craft brewery to create a ‘democratically designed beer’ based on Twitter suggestions from beer fans.

This week BrewDog, Scotland’s largest independent brewery, is going to create the world’s first democratically designed beer. This ground-breaking approach will pass complete control over to craft beer fans who are encouraged to vote on the various elements of the brew on Twitter, Facebook and the BrewDog blog.

Every day at 12 noon throughout the week commencing Monday 25th March BrewDog will post on their blog asking beer fans to vote on three options for various elements of the #Mashtag brew.  They will also be offering advice to craft beer fans about the brewery process and the effect of various ingredients on the finished product.

The voting options are as follows;

  • Monday 25th March – Beer Style
  • Tuesday 26th March – Malt Bill & ABV
  • Wedneday 27th March – Hops & IBU
  • Thursday 28th March – Special Twist
  • Friday 29th March – Name

Quotations

BrewDog co-founder and Head Brewer Martin Dickie commented:

“We have always been inspired by the passion, knowledge and enthusiasm of craft beer drinkers.  We have decided that democratic beer is the future and we are giving up the important brewing decisions to our fans, customers and any who wants to learn more about the craft beer process and cast their vote.”

Martin continued:

“BrewDog has always been about experimentation, and pushing the boundaries of what beer can be and do.  We can’t wait to see what weird and wonderful ideas our fans come up with.  The possibilities are endless.”

 Click the icons below to download high resolution images and the full press release.

Attached Files

Archive

Lager is dead. Long live lager: BrewDog plots end to ‘lager lout’ culture with launch of This. Is. Lager. craft beer

Craft brewery says redefining Britain’s most popular beer style can end binge drink culture for good Scotland’s largest independent brewery, BrewDog has set its sights on obliterating the ‘insidious culture around lager drinking’ cultivated by decades of mass marketing by launching a beer that takes the lager style back to its roots. Launching tomorrow, This. […]

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BrewDog opens first bar in Wales with the launch of Cardiff bar

Scottish brewery opens 21st bar worldwide, with launch of BrewDog Cardiff Scotland’s largest independent brewery, BrewDog will officially open its first bar in Wales tomorrow, with the launch of BrewDog Cardiff. Located at 31 Westgate Street, CF10 1DX, the new bar will be the 16th UK bar opened by the maverick brewery, and its 21st […]

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