Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270


BrewDog marks launch of Manchester craft beer bar with ‘crap beer amnesty’

BrewDog calls for the public to hand in crap cans of lager to be replaced with quality craft beer as seventh bar opens.

BrewDog, Scotland’s largest independent brewery has today officially opened BrewDog Manchester at 35 Peter Street, their seventh craft beer bar to open in the past 18 months. To mark the launch, the idiosyncratic brewer has introduced a ‘crap beer amnesty’ for Mancunians, which will allow the Manchester public to swap a can of mainstream branded lager for one of their artisanal canned, bottled or draught craft beers for one day only*. Taking place for today only from 1pm – 8pm, BrewDog has promised to recycle the cans of mainstream lager, once they have ‘blown them up’.

*While stocks last

  • BrewDog Manchester is located at 35, Peter Street
  • The bar takes on the brewery’s characteristic utilitarian aesthetic with an external seating area, a partial mezzanine level and exposed beams
  • Visitors can look forward to vintage boardgames, a beer library and old school pinball machines
  • The food menu at BrewDog Manchester consists of a range of pizzas, burgers and cheese and meat plates designed by Masterchef winner, Tim Anderson
  • The ‘crap beer amnesty’ will allow anyone to bring their mainstream lagers to swap for BrewDog beers
  • BrewDog’s cofounders will take personal responsibility for ‘recycling’ the branded, mainstream beers received.
  • With a capacity of around 250, BrewDog Manchester will offer 12 draught taps and stock beers from world-renowned craft breweries such as Stone, Three Floyd’s, Mikkeller, Nogne, Alesmith, The Bruery and De Dolle.


James Watt, cofounder of BrewDog commented:

“Manchester has always been a priority location for a BrewDog bar; it’s a great city which is already embracing the craft beer revolution. However, there is still a worrying amount of characterless chain bars serving tasteless, insipid mainstream lagers and we want the crap beer amnesty to put a stop to it once and for all.”

He added:

“Manchester, give us your crap beer – you no longer need it. Hand us your tasteless Boddingtons, Carling or Fosters can and we will destroy it in the most suitable fashion – blowing them all up and recycling the sad, soulless remains. The mainstream beer scene just imploded, and we pulled the trigger,”

Regarding the crap beer amnesty, James Watt continued:

“We want the public to realise that the fizzy, yellow so-called ‘beers’ pushed on the unsuspecting public by chain bars in Manchester should be treated as a crime. The crap beer amnesty is designed to prove to beer drinkers in the area that have previously put up with these unfortunate offerings that things have changed. The time for revolution is now.”

Download the full press release and high resolution images below.



Attached Files


BrewDog hosts world’s biggest brewer collaboration partnering with 16 UK breweries on unique brews

‘CollabFest’ returns, with BrewDog’s 16 UK bar teams each partnering with a local brewery to create unique beer Scotland’s largest independent brewery and pioneer of the UK craft beer scene, BrewDog is hosting its second annual nationwide craft beer festival on Saturday 25th October, unveiling 16 unique collaboration brews made with the UK’s best craft […]

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Wage against the machine: BrewDog pioneers living wage policy for the drinks trade

Craft brewery ‘sets new parameters’ for wage structures in fair deal pay scheme being rolled out across UK Scotland’s largest independent brewery, BrewDog has today announced the introduction of a pioneering living wage policy for its UK staff, making an unprecedented commitment to the wellbeing of its employees. Effective immediately, BrewDog has introduced a written […]

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Lager is dead. Long live lager: BrewDog plots end to ‘lager lout’ culture with launch of This. Is. Lager. craft beer

Craft brewery says redefining Britain’s most popular beer style can end binge drink culture for good Scotland’s largest independent brewery, BrewDog has set its sights on obliterating the ‘insidious culture around lager drinking’ cultivated by decades of mass marketing by launching a beer that takes the lager style back to its roots. Launching tomorrow, This. […]

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