Drinkers are encouraged to consume the beer before its ‘death’. Scottish craft brewery, BrewDog, today launches its 8.5% ABV Imperial IPA, Born to Die. Featuring a best before date of 4th July 2015, Born to Die is a self-styled, “terminally hoppy IPA”, deliberately brewed to be consumed within a very limited timeframe. BrewDog is encouraging […]
BrewDog shakes up investment system with ‘punk’ share offer
Scotland’s largest independent brewery, BrewDog has today launched a share offer that seeks to bypass the banks by opening up investment opportunities to everyone and anyone, helping to gather mass support for its craft beer revolution in the process.
From today, BrewDog is making 90,000 shares available to buy in £95 packages from the company’s website, BrewDog.com, where potential investors can also download a comprehensive prospectus outlining BrewDog’s growth potential. The FSA accredited scheme is born from BrewDog’s desire to find another way to raise capital in an environment where banks have stopped lending, and to give fans a direct influence on how the business evolves.
- No other business in the UK or Europe is offering equity in their business in the same way
- Equity for Punks is the only share sale in the UK to allow anybody to purchase part of a company via a simple ecommerce website
- The concept was devised to allow craft beer fans to steer the revolution themselves and help to shape a BrewDog operation that has more than doubled its monthly turnover in the past year
- Investors will be consulted on new products, new bar locations and perform an active role in building on the business’ formidable growth
- BrewDog has experienced record growth since its launch in 2007, seeing a 250 per cent sales increase for the past two years running and becoming Scotland’s largest independent brewery in the process
- The company now hires 65 staff and is on track to turnover £6.5m in 2011
- The company’s award-winning beers are stocked nationally in Tesco, Sainsbury’s, ASDA, Waitrose and Morrisons and BrewDog already exports to 27 international markets
- BrewDog opened it’s first craft beer bar in Aberdeen last November, the company has since opened venues in Edinburgh and Glasgow, with a flagship bar in Camden, London due in September and plan to open 5 more by 2012
Download the full press release and high resolution images below.
James Watt, co-founder of BrewDog commented:
“No significant change in modern history has happened without the support of the people. Equity for Punks arrives at a time when the masses are skeptical of banks, brokers and global mega corporations – when businesses growing rapidly are stalled by the banking crisis – it is an opportunity for everyone to show there is a different way; a better way. This is Punk Rock to the banks’ Celine Dion.”
“BrewDog has already shaken the foundations of the mass market brewers peddling insipid, tasteless lagers – we are growing exponentially as they struggle to maintain market share. BrewDog is a modern day rebellion, a long overdue antidote to faceless corporate bureaucracy and the bland, soulless beer they industrially produce.”
Drinks industry expert and entrepreneur Keith Greggor commented:
“During our many years in beverage alcohol we have only seen a few game changing players come in fresh to the industry, BrewDog is one of them.”