Craft brewery says redefining Britain’s most popular beer style can end binge drink culture for good Scotland’s largest independent brewery, BrewDog has set its sights on obliterating the ‘insidious culture around lager drinking’ cultivated by decades of mass marketing by launching a beer that takes the lager style back to its roots. Launching tomorrow, This. […]
BrewDog’s ‘punk’ share offer raises half a million pounds in two days
Scotland’s largest independent brewery, BrewDog has today announced that their Equity for Punks share offer, which launched on Tuesday, has already cultivated over £500,000 in investments. BrewDog raised £750,000 over the course of 5 months through a similar investment project in 2009. The huge demand for shares this time round shows just how much the company has grown in two years.
‘Equity for Punks’ is an offer that seeks to bypass the banks by opening up investment opportunities to everyone and anyone, helping to gather mass support for its craft beer revolution in the process. BrewDog has made 90,000 shares available to buy in £95 packages from the company’s website, BrewDog.com, where potential investors can also download a comprehensive prospectus outlining BrewDog’s growth potential. The FSA accredited scheme is born from BrewDog’s desire to find another way to raise capital in an environment where banks have stopped lending, and to give fans a direct influence on how the business evolves.
- No other business in the UK or Europe is offering equity in their business in the same way
- Equity for Punks is the only share sale in the UK to allow anybody to purchase part of a company via a simple ecommerce website
- The concept was devised to allow craft beer fans to steer the revolution themselves and help to shape a BrewDog operation that has more than doubled its monthly turnover in the past year
- Investors will be consulted on new products, new bar locations and perform an active role in building on the business’ formidable growth
- Since announcing the offer on Tuesday, mentions of BrewDog on Twitter have rocketed
- BrewDog has experienced record growth since its launch in 2007, seeing a 250 per cent sales increase for the past two years running and becoming Scotland’s largest independent brewery in the process
- The company now hires 65 staff and is on track to turnover £6.5m in 2011
- The company’s award-winning beers are stocked nationally in Tesco, Sainsbury’s, ASDA, Waitrose and Morrisons and BrewDog already exports to 27 international markets
- BrewDog opened it’s first craft beer bar in Aberdeen last November, the company has since opened venues in Edinburgh and Glasgow, with a flagship bar in Camden, London due in September and plan to open 5 more by 2012
Download the full press release and high resolution images below.
BrewDog co-founder, James Watt commented:
“We are completely overwhelmed with the results so far, we thought it was a mistake when told over half a million pounds worth of shares had been bought in just two days. The support of the people has been the driving force behind BrewDog since day one, and Equity for Punks has proven just how much they believe in us and our mission redefine the UK beer scene. “
“This scheme arrives at a time when the masses are skeptical of banks, brokers and global mega corporations – when businesses growing rapidly are stalled by the banking crisis – it is an opportunity for everyone to show there is a different way; a better way. This is Punk Rock to the banks’ Celine Dion.”
Drinks industry expert and entrepreneur Keith Greggor commented:
“During our many years in beverage alcohol we have only seen a few game changing players come in fresh to the industry, BrewDog is one of them.”