BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

BrewDog issues formal apology to Portman Group for ‘not giving a shit’

Craft brewer apologises for unreserved ‘indifference and nonchalance’ to industry body’s ruling criticising Dead Pony Club labels. Following the official announcement from the Portman Group that BrewDog’s Dead Pony Club pale ale is in breach of the alcohol marketing code, BrewDog would like to issue the following statement: James Watt, co-founder of BrewDog commented:

“On behalf of BrewDog PLC and its 14,691 individual shareholders, I would like to issue a formal apology to the Portman Group for not giving a shit about today’s ruling. Indeed, we are sorry for never giving a shit about anything the Portman Group has to say, and treating all of its statements with callous indifference and nonchalance.”

“Unfortunately, the Portman Group is a gloomy gaggle of killjoy jobsworths, funded by navel-gazing international drinks giants. Their raison d’être is to provide a diversion for the true evils of this industry, perpetrated by the gigantic faceless brands that pay their wages. Blinkered by this soulless mission, they treat beer drinkers like brain dead zombies and vilify creativity and competition. Therefore, we have never given a second thought to any of the grubby newspeak they disseminate periodically.”

“While the Portman Group lives out its days deliberating whether a joke on a bottle of beer is responsible or irresponsible use of humour, at BrewDog we will just get on with brewing awesome beer and treating our customers like adults. I’m sure that makes Henry Ashworth cry a salty tear into his shatterproof tankard of Directors as he tries to enforce his futile and toothless little marketing code, but we couldn’t give a shit about that, either.”

“We sincerely hope that the sarcasm of this message fits the Portman Group criteria of responsible use of humour,” he added.

More information on BrewDog and Dead Pony Club can be found at brewdog.com.

Attached Files

Archive

Hop-Corn: BrewDog teams up with Joe & Seph’s on craft beer and popcorn pairings

Unique combinations of craft beer and popcorn to be served in all UK BrewDog bars BrewDog, Scotland’s largest independent brewery has today announced a first-of-its-kind partnership with gourmet popcorn maker, Joe & Seph’s that will see craft beer being paired with carefully selected popcorn flavours. As part of this innovative collaboration, all five of the […]

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