BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

BrewDog marks launch of Nottingham craft beer bar with ‘Hops Kill Robin Hood’ ale.

BrewDog calls for an end to shallow marketing and mass-produced beers in a city ‘flooded with the mediocre’.

BrewDog, Scotland’s largest independent brewery has today officially opened BrewDog Nottingham, a craft beer bar located in the old lace market district of the city. To mark the launch, the dissident brewer has unveiled a new beer entitled ‘Hops Kill Robin Hood’, an artisanal 7.8 per cent Imperial Red Ale that the brewer claims is a call to end the ‘shallow, brainless marketing’ that is endemic in the British beer industry.

  • To mark the opening, BrewDog has unveiled Hops Kill Robin Hood, a beer only available in the Nottingham bar during the opening week and designed to call an end to the marketing of the Robin Hood legend in the city
  • The new limited edition beer will only be sold at BrewDog Nottingham during its opening week
  • BrewDog Nottingham is located at 20, Broad Street, in the heart of the lace market area
  • The venue is a 100-year-old converted factory building and the brewer’s minimalist interior design, which features exposed brickwork and post-industrial metal tables and bar fixtures, is intended to accentuate the inherent character of the building
  • With a capacity of around 120, BrewDog Nottingham has 12 draught taps and stocks beers from world-renowned craft breweries such as Stone, Three Floyd’s, Mikkeller, Struise, Nogne, O, Alesmith, The Bruery and De Dolle
  • Following the launch of BrewDog Nottingham, the Scottish brewery has plans to launch nine more craft beer bars by the end of this year

Quotations

James Watt, cofounder of BrewDog commented:

“Nottingham is a great city, with a heritage of welcoming alternative personalities – from Lord Byron to Brian Clough. Recently though, it has become flooded with the mediocre. There is even a Hooters bar. We want BrewDog Nottingham to be a call to arms for the city to revolt against the lame, tasteless and boring beers produced by the global mega breweries, and the tasteless, faceless, garish bars that peddle them. This is a time of change, and Nottingham is now at the forefront of the craft beer revolution.”

James Watt continued:

“Robin Hood is used to advertise everything in Nottinghamshire – from curry houses to window cleaners – the kind of shallow, brainless marketing that characterises the mass produced beer industry. It’s time the legend of Robin Hood was killed off as a marketing tactic. Hops Kill Robin Hood is a beer designed to expose the irrelevance of Robin Hood to the products that bear his name. BrewDog beers will be defined by their quality, style and flavour, not a stupid name involving Little John or Friar Tuck.”

Attached Files

Archive

Hops of Steel: BrewDog opens its 16th craft beer bar in Sheffield

Yorkshire gets its second BrewDog bar as BrewDog Sheffield opens its doors  Scotland’s largest independent brewery, BrewDog has officially opened BrewDog Sheffield, its 13th craft beer bar in the UK and 16th worldwide. Situated at 108-110 Devonshire Street, the new bar is BrewDog’s third launch of 2014, following openings in São Paulo, Brazil in January […]

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Scottish brewery continues global expansion with launch of BrewDog Tokyo

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