Craft brewery says redefining Britain’s most popular beer style can end binge drink culture for good Scotland’s largest independent brewery, BrewDog has set its sights on obliterating the ‘insidious culture around lager drinking’ cultivated by decades of mass marketing by launching a beer that takes the lager style back to its roots. Launching tomorrow, This. […]
Dog on the Tyne: BrewDog Newcastle opens its doors as the craft beer revolution hits Tyneside.
BrewDog Newcastle will be the sixth craft beer bar opened by the fast-growing brewery.
Maverick brewery, BrewDog has today unveiled its first craft beer bar in the north of England. BrewDog Newcastle is the sixth bar to be opened by the Scottish brewery, selling artisanal beers from around the world as well as BrewDog’s inimitable range, which includes the country’s strongest ale, a 41% IPA called Sink the Bismarck!
- A brass band dressed as penguins will be playing in the city centre to mark the opening, as an homage to BrewDog’s infamous ale, Tactical Nuclear Penguin
- The bar is located at 16, Dean Street, Newcastle
- Entertainment includes vintage pinball machines and nostalgic boardgames
- 14 draught beer taps have been installed, offering a range of BrewDog beers and guest ales from around the world
- The bar will officially open to the public at 4.00pm on Friday 13th April
- BrewDog Newcastle has a capacity of 140
- Cheese and meat plates will be available, along with locally sourced scotch eggs and pork pies
- BrewDog Manchester is set to launch next month on Peter Street in the Northern Quarter of the city
- Further cities earmarked for bar opening include Leeds, Birmingham and Sheffield
James Watt, cofounder of BrewDog commented:
“Newcastle is a city embracing the craft beer revolution, and the opening of BrewDog Newcastle will be a landmark moment in the rejection of tasteless, insipid mainstream lagers and the characterless chain bars that peddle them. We have a big community of fans in Newcastle, so opening a bar here has been a priority for us this year.”
James Watt continued:
“BrewDog Manchester will be a totem for a new, redefined Manchester beer culture. This bar is not for old men in flat caps supping a tepid pint of Boddingtons; it is a new home for the huge community of craft beer fans in the city looking to embrace something new and exciting. The revitalisation of this area of Manchester is something we’re proud to be part of and we’re hopeful that other craft beer breweries and bars will join us.”
Download the full press release and high resolution images below.