BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

BrewDog enlists people power to build bar empire

BrewDog has today officially announced the impending launch of its third craft beer bar, due to open in August this year. To facilitate the launch, BrewDog once again turned to its customers to shape the future of its business, enlisting them to source locations for the latest BrewDog Bar in their hometowns, resulting in a number of selections from Glasgow, including the site of the new bar on Argyle Street. The winning entrant will receive a £1000 cash prize, a lifetime discount in the bar and a paid trip to the brewery in Fraserburgh, Aberdeen to brew their own batch of beer. Dubbed ‘The Great BrewDog Bar Hunt’, co-founders James Watt and Martin Dickie put the decision in the hands of their fans back in November 2010, receiving an abundance of entries around the UK, and the competition is still open as the company looks to expand its bar network even further.

  • The Glasgow venue will be the third bar opened under the BrewDog name
  • The maverick brewery are no strangers to crowd sourcing having previously employed people power for numerous other projects
  • BrewDog Glasgow will have a capacity of around 120 with 14 draught taps and stock beers from a variety of hand-picked craft brewers
  • Cheese and meat plates plus a hop pizza which are all specifically designed to complement the beers will be served to underline the connection between good food and beer

Download the full press release and high resolution images below.

Quotations

James Watt, co-founder of BrewDog commented:

“Involving our customers in the growth of BrewDog is paramount, that is why the strategy to find the next bar was simple in our minds. We always want to shorten the distance as much as possible between ourselves and the people who drink our beers, so letting them be in charge of the next venue for our expanding bar network was a no-brainer. Equity for Punks proved that we have a lot of devoted followers with a real passion for quality craft beer, we shared our business with them before, and we wanted to do it again.”

James Watt continued:

“2011 has already been a whirlwind for us, with the opening of BrewDog Edinburgh providing a huge highlight. BrewDog Glasgow proves we’re not going to rest on our laurels. Our mission is to make people as passionate about beer as we are and our network of bars not only poses a threat to the insipid yellow mainstream lagers that populate the on trade, it provides an alternative to the drab, soulless, unimaginative bars that peddle them.”

 

Attached Files

Archive

BrewDog hosts world’s biggest brewer collaboration partnering with 16 UK breweries on unique brews

‘CollabFest’ returns, with BrewDog’s 16 UK bar teams each partnering with a local brewery to create unique beer Scotland’s largest independent brewery and pioneer of the UK craft beer scene, BrewDog is hosting its second annual nationwide craft beer festival on Saturday 25th October, unveiling 16 unique collaboration brews made with the UK’s best craft […]

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Wage against the machine: BrewDog pioneers living wage policy for the drinks trade

Craft brewery ‘sets new parameters’ for wage structures in fair deal pay scheme being rolled out across UK Scotland’s largest independent brewery, BrewDog has today announced the introduction of a pioneering living wage policy for its UK staff, making an unprecedented commitment to the wellbeing of its employees. Effective immediately, BrewDog has introduced a written […]

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Lager is dead. Long live lager: BrewDog plots end to ‘lager lout’ culture with launch of This. Is. Lager. craft beer

Craft brewery says redefining Britain’s most popular beer style can end binge drink culture for good Scotland’s largest independent brewery, BrewDog has set its sights on obliterating the ‘insidious culture around lager drinking’ cultivated by decades of mass marketing by launching a beer that takes the lager style back to its roots. Launching tomorrow, This. […]

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