BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

Swap your crap beer for craft beer at world’s first ‘crap beer amnesty’

BrewDog, Scotland’s largest independent brewery has today officially announced the launch of its flagship beer, Punk IPA in cans. Punk IPA will be the only craft beer available in cans in the UK, with the packaging completely eliminating the risk of light damage to the beer, whilst reducing environmental impact and production costs.

  • BrewDog holding the first ever ‘crap beer amnesty’, which will allow beer drinkers to swap a can of branded lager for a Punk IPA
  • The swap will be made at BrewDog’s Aberdeen bar on Friday, March 18th
  • BrewDog’s co-founders will recycle the branded mainstream beers by ‘driving’ them to the nearest recycle centre – with a golf club from the top of a BrewDog van
  • Online poll found 87% of fans voted positively for the introduction of Punk IPA in cans

Download the full press release and high resolution images below.

Quotations

James Watt, co-founder of BrewDog commented:

“Punk IPA has been our most successful beer so far, and the launch of Punk in cans is a landmark moment for us and for the insurgency of craft beer in the UK drinks market. We want to make everyone as passionate about beer as we are and in addition to the can launch, the fact that Sainsbury’s is now stocking a 9.2% ABV IPA proves that we’re already making great headway. Crap beer’s days are numbered.”

“We want the public to realise that the fizzy, yellow so-called ‘beers’ pushed on the unsuspecting public by big breweries should be treated as a crime. The crap beer amnesty is designed to prove to beer drinkers that have previously put up with these tasteless, insipid mainstream lagers that things have changed. The time for revolution is now.” James continued.

 

 

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Attached Files

Archive

It’s raining fat cats and BrewDogs: BrewDog breaks crowdfunding record by raising £5 million in 20 days, before taking to the skies to drop ‘fat cats’ over the City

To celebrate raising a fifth of its £25m target in less than three weeks, BrewDog dropped taxidermy ‘fat cats’ carrying the Equity for Punks prospectus from a helicopter over the City.  Scottish craft brewery, BrewDog today announced that it has reached the £5 million milestone in the first 20 days of its record-breaking crowdfunding scheme, […]

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The latest from Planet BrewDog

You can find out more about investing in BrewDog here: www.brewdog.com/equityforpunks As well as launching our groundbreaking new share offer, Equity for Punks IV, we have also been really busy working on some amazing new projects at BrewDog HQ over the last few weeks. We just wanted to update you all with some awesome BrewDog […]

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