Global drinks giant has deliberately abused its position as the principle sponsor for the BII Scotland annual awards to strip selected winners, BrewDog of the title, ‘Bar Operator of the Year 2012’. Expecting to receive first prize, BrewDog employees attended the awards on Sunday May 6th and were seated with the judges When the announcement [...]
Craft Beer Revolution hits Camden
Craft beer revolution rolls into London as BrewDog occupies Camden
December 14, 2011
BrewDog has opened the first of its pioneering craft beer bars in England this week, with the launch of BrewDog Camden
Independent Scottish brewery, BrewDog has today fanned the flames of the burgeoning craft beer revolution in London with the opening of its first bar in England, BrewDog Camden. To mark the maverick brewer’s occupation of Camden, cofounders James Watt and Martin Dickie rode into North London in an Abbott 433 armoured tank to greet hundreds of craft beer fans desperate to sample artisanal beers from across the globe.
- BrewDog Camden is the fourth bar launched by the brewery
- The new venue is located at 113, Bayham Street, Camden, London, NW1 0AG
- BrewDog Camden has two levels with an open, industrial-style space on the ground floor and a beer cellar downstairs with secluded seating, private vaults and a wide bottle selection
- The capacity of the new bar is 120
- 18 draught taps are available along with stock beers from world-renowned craft breweries
- BBC Masterchef winner, Tim Andersen has designed a menu to complement BrewDog’s craft beer styles
- As an extension of their crowd-funding programme, shares in BrewDog will be available for purchase over the bar – a first worldwide
- Additional bars are set to open in Leeds, Manchester and Birmingham in the first half of 2012
Quotations
James Watt commented:
“Just as our beers are an alternative to the tasteless, apathetic, fizzy mainstream lagers produced by huge global breweries, our bars provide a much needed alternative to the soulless, uninformed, profit-hungry venues that peddle them. Our manifesto is to inspire everyone to become as passionate about beer as we are, and BrewDog Camden is a landmark moment in the progress of that revolution.”
James Watt continued:
“Camden was an obvious choice for the location; it has always been a seeding ground for the bold, the new and the alternative. Punk was a reaction to the mainstream, the craft beer revolution is a reaction against a beer drinking culture defined by gulping pints of Stella with a kebab chaser. Punk is coming home.”
2011 Masterchef winner, Tim Anderson commented:
“I think of BrewDog as brothers in arms. They approach beer the same way I approach food: with boundless creativity, contempt for the bland and banal, and an unwavering pursuit of new and bold flavours. From the menu, expect food with strong yet nuanced flavours to match their incredible beer selection.”
Download the full press release and high resolution images below.