BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

Craft beer revolution rolls into London as BrewDog occupies Camden

BrewDog has opened the first of its pioneering craft beer bars in England this week, with the launch of BrewDog Camden

Independent Scottish brewery, BrewDog has today fanned the flames of the burgeoning craft beer revolution in London with the opening of its first bar in England, BrewDog Camden. To mark the maverick brewer’s occupation of Camden, cofounders James Watt and Martin Dickie rode into North London in an Abbott 433 armoured tank to greet hundreds of craft beer fans desperate to sample artisanal beers from across the globe.

  • BrewDog Camden is the fourth bar launched by the brewery
  • The new venue is located at 113, Bayham Street, Camden, London, NW1 0AG
  • BrewDog Camden has two levels with an open, industrial-style space on the ground floor and a beer cellar downstairs with secluded seating, private vaults and a wide bottle selection
  • The capacity of the new bar is 120
  • 18 draught taps are available along with stock beers from world-renowned craft breweries
  • BBC Masterchef winner, Tim Andersen has designed a menu to complement BrewDog’s craft beer styles
  • As an extension of their crowd-funding programme, shares in BrewDog will be available for purchase over the bar – a first worldwide
  • Additional bars are set to open in Leeds, Manchester and Birmingham in the first half of 2012

Quotations

James Watt commented:

“Just as our beers are an alternative to the tasteless, apathetic, fizzy mainstream lagers produced by huge global breweries, our bars provide a much needed alternative to the soulless, uninformed, profit-hungry venues that peddle them. Our manifesto is to inspire everyone to become as passionate about beer as we are, and BrewDog Camden is a landmark moment in the progress of that revolution.”

James Watt continued:

“Camden was an obvious choice for the location; it has always been a seeding ground for the bold, the new and the alternative. Punk was a reaction to the mainstream, the craft beer revolution is a reaction against a beer drinking culture defined by gulping pints of Stella with a kebab chaser. Punk is coming home.”

2011 Masterchef winner, Tim Anderson commented:

“I think of BrewDog as brothers in arms. They approach beer the same way I approach food: with boundless creativity, contempt for the bland and banal, and an unwavering pursuit of new and bold flavours. From the menu, expect food with strong yet nuanced flavours to match their incredible beer selection.”

Download the full press release and high resolution images below.

Attached Files

Archive

BrewDog hosts world’s biggest brewer collaboration partnering with 16 UK breweries on unique brews

‘CollabFest’ returns, with BrewDog’s 16 UK bar teams each partnering with a local brewery to create unique beer Scotland’s largest independent brewery and pioneer of the UK craft beer scene, BrewDog is hosting its second annual nationwide craft beer festival on Saturday 25th October, unveiling 16 unique collaboration brews made with the UK’s best craft […]

Read full post

Wage against the machine: BrewDog pioneers living wage policy for the drinks trade

Craft brewery ‘sets new parameters’ for wage structures in fair deal pay scheme being rolled out across UK Scotland’s largest independent brewery, BrewDog has today announced the introduction of a pioneering living wage policy for its UK staff, making an unprecedented commitment to the wellbeing of its employees. Effective immediately, BrewDog has introduced a written […]

Read full post

Lager is dead. Long live lager: BrewDog plots end to ‘lager lout’ culture with launch of This. Is. Lager. craft beer

Craft brewery says redefining Britain’s most popular beer style can end binge drink culture for good Scotland’s largest independent brewery, BrewDog has set its sights on obliterating the ‘insidious culture around lager drinking’ cultivated by decades of mass marketing by launching a beer that takes the lager style back to its roots. Launching tomorrow, This. […]

Read full post