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Click here to download a high res jpeg of the Arkº runners in London

50 strip in central London for new kindness movement

August 17, 2010

London was sent first into shock, then happiness this morning as 50 people from all over the UK congregated in Piccadilly Circus, stripping to their underwear in unison then donating their clothes to Oxfam.

• The event was organised as an ‘act of random kindness’ by Arkº
• The half-naked ‘Arkers’ then ran through London performing acts of kindness to  commuters
• Already a massive online movement, the event marks its official launch in the UK
• The concept of Arkº is that every time you wear the brand (a non profit organisation) you perform one act of random kindness
• Founder, Cameron Stewart, 20 took part in the run, having brought the 50+ runners together on Facebook and Twitter