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Alex Myers & Camilla Brown
Manifest London
t. +44 (0)207 8120 592
e. alva@manifestlondon.co.uk

Alva / AlvaAutomotive

Automotive Sector Turns A Corner?

Chinese growth offsets poor European performance but overcapacity risk looms according to corporate reputation analysis specialist Alva in its daily Alva Automotive In Sight service:

  • A line has been drawn under recent safety concerns at Toyota as more than 25% of coverage focused on sales figures compared to less than 20% on safety issues
  • Brand issues grew in importance this month as manufacturers turned to social media in their marketing mix
  • Ford unveiled pricing for its 2011 Explorer
  • Ford’s decision to risk market share for margins by not offering sales incentives also helped strengthen the quality perception of its brand
  • Although public interest in safety stories has waned (7th place – 8%) Toyota still dominates the automotive issues agenda thanks to ongoing investigations into its safety record
  • Looking forward, Alva said that financial results will continue to dominate news in August
  • However, electric vehicles are also likely to increase in prominence following the government backing of incentives for the technology and the release of pricing for GM’s Chevrolet Volt
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