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Lager is dead. Long live lager: BrewDog plots end to ‘lager lout’ culture with launch of This. Is. Lager. craft beer

Craft brewery says redefining Britain’s most popular beer style can end binge drink culture for good Scotland’s largest independent brewery, BrewDog has set its sights on obliterating the ‘insidious culture around lager drinking’ cultivated by decades of mass marketing by launching a beer that takes the lager style back to its roots. Launching tomorrow, This. […]

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BrewDog laces beer with steroids in an Olympic backlash.

BrewDog laces beer with steroids in an Olympic backlash.

Maverick craft brewery aims to ‘take the wheels off the corporate bandwagon’ of London’s summer of sport with beer containing ‘at least 50% of your recommended daily allowance of sarcasm’. Scottish craft brewery, BrewDog has today unveiled a limited edition beer it hopes will undermine global sponsorship deals for this summer’s games, called Never Mind […]

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Diageo uses ‘dirty tricks’ to veto BrewDog award win.

Diageo uses ‘dirty tricks’ to veto BrewDog award win.

Global drinks giant has deliberately abused its position as the principle sponsor for the BII Scotland annual awards to strip selected winners, BrewDog of the title, ‘Bar Operator of the Year 2012’. Expecting to receive first prize, BrewDog employees attended the awards on Sunday May 6th and were seated with the judges When the announcement […]

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