Craft brewery says redefining Britain’s most popular beer style can end binge drink culture for good Scotland’s largest independent brewery, BrewDog has set its sights on obliterating the ‘insidious culture around lager drinking’ cultivated by decades of mass marketing by launching a beer that takes the lager style back to its roots. Launching tomorrow, This. […]
BrewDog, the iconoclastic Scottish brewery will have three of its craft beers available in Morrisons stores from this week. The new deal, which sees three BrewDog brands on Morrisons shelves nationwide, strikes another blow for the brewer’s ‘craft beer revolution’ in the UK and follows national listings with Tesco and Sainsbury’s supermarkets. Outside the UK, BrewDog has also expanded its off-trade presence in Denmark, the Netherlands and Australia this month.
BrewDog, the nonconformist independent brewery is aiming to catalyse the craft beer revolution by engaging its army of shareholders in a pioneering sales offensive. Following its unique Equity for Punks programme last year, which made BrewDog the first company in Europe to have an online only public share offering, they now have over 1300 shareholders who have the chance to introduce its craft beer to bars across the country. Dubbed ‘BrewDog to the People’, the campaign will see shareholders dropping ‘Punk packs’ into pubs and bars they would like to see BrewDog beers sold in.
BrewDog, the maverick independent brewery, has unveiled a promotional toolkit for publicans designed as a call to arms for its customers, with a bold new branded font at its heart. The industrial BrewDog tower font is designed to make a big impact in both contemporary and traditional bars, with the brewer also promoting in-venue events support and staff training to differentiate itself from mainstream breweries focusing on special offers and incentives.
The world’s most alcoholic beer – The End of History – just launched by maverick brewery BrewDog, has sold out in less than 4 hours. The announcement defies widespread controversy across the globe over its high price tag (£500 – £700 per bottle), its record-breaking 55%ABV and the fact it is packaged in stuffed animals.
BrewDog, the maverick independent brewery, has today announced a 250% increase in sales for the first quarter of 2010, despite sales across the industry falling 5.1% during the same period: