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The good die young: BrewDog launches “Born to Die” IPA with a shelf life of just 45 days

Drinkers are encouraged to consume the beer before its ‘death’.  Scottish craft brewery, BrewDog, today launches its 8.5% ABV Imperial IPA, Born to Die. Featuring a best before date of 4th July 2015, Born to Die is a self-styled, “terminally hoppy IPA”, deliberately brewed to be consumed within a very limited timeframe. BrewDog is encouraging […]

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It’s raining fat cats and BrewDogs: BrewDog breaks crowdfunding record by raising £5 million in 20 days, before taking to the skies to drop ‘fat cats’ over the City

To celebrate raising a fifth of its £25m target in less than three weeks, BrewDog dropped taxidermy ‘fat cats’ carrying the Equity for Punks prospectus from a helicopter over the City.  Scottish craft brewery, BrewDog today announced that it has reached the £5 million milestone in the first 20 days of its record-breaking crowdfunding scheme, […]

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The latest from Planet BrewDog

You can find out more about investing in BrewDog here: www.brewdog.com/equityforpunks As well as launching our groundbreaking new share offer, Equity for Punks IV, we have also been really busy working on some amazing new projects at BrewDog HQ over the last few weeks. We just wanted to update you all with some awesome BrewDog […]

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BrewDog launches Equity for Punks IV

*Legal press release update 26 April* BrewDog Share Offer Update & Clarification Important Legal Notice: This is an advertisement for the purposes of the Prospectus Rules and not a prospectus and investors should only subscribe for shares in BrewDog on the basis of information contained in the prospectus available to download here: www.brewdog.com/equityforpunks/prospectus-download  This is […]

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The 27 Club: BrewDog opens new bar in Leicester bringing total count to 27

BrewDog opens craft beer hub in Leicester as craft beer revolution continues to thrive  BrewDog, Scotland’s largest independent brewery claimed another milestone in the craft beer revolution today with the launch of BrewDog Leicester. Located at 8 Friar Lane, Leicester, LE1 5RA, the new bar is the brewery’s 19th UK site and brings the total […]

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Archive

The 27 Club: BrewDog opens new bar in Leicester bringing total count to 27

The 27 Club: BrewDog opens new bar in Leicester bringing total count to 27

BrewDog opens craft beer hub in Leicester as craft beer revolution continues to thrive  BrewDog, Scotland’s largest independent brewery claimed another milestone in the craft beer revolution today with the launch of BrewDog Leicester. Located at 8 Friar Lane, Leicester, LE1 5RA, the new bar is the brewery’s 19th UK site and brings the total […]

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Morrisons joins BrewDog’s craft beer revolution

Morrisons joins BrewDog’s craft beer revolution

BrewDog, the iconoclastic Scottish brewery will have three of its craft beers available in Morrisons stores from this week. The new deal, which sees three BrewDog brands on Morrisons shelves nationwide, strikes another blow for the brewer’s ‘craft beer revolution’ in the UK and follows national listings with Tesco and Sainsbury’s supermarkets. Outside the UK, BrewDog has also expanded its off-trade presence in Denmark, the Netherlands and Australia this month.

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BrewDog to the People revolutionises the way it sells

BrewDog to the People revolutionises the way it sells

BrewDog, the nonconformist independent brewery is aiming to catalyse the craft beer revolution by engaging its army of shareholders in a pioneering sales offensive. Following its unique Equity for Punks programme last year, which made BrewDog the first company in Europe to have an online only public share offering, they now have over 1300 shareholders who have the chance to introduce its craft beer to bars across the country. Dubbed ‘BrewDog to the People’, the campaign will see shareholders dropping ‘Punk packs’ into pubs and bars they would like to see BrewDog beers sold in.

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BrewDog plots ‘on trade revolution’ with in-venue promotion

BrewDog plots ‘on trade revolution’ with in-venue promotion

BrewDog, the maverick independent brewery, has unveiled a promotional toolkit for publicans designed as a call to arms for its customers, with a bold new branded font at its heart. The industrial BrewDog tower font is designed to make a big impact in both contemporary and traditional bars, with the brewer also promoting in-venue events support and staff training to differentiate itself from mainstream breweries focusing on special offers and incentives.

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World’s strongest beer, End of History, sells out in four hours

World’s strongest beer, End of History, sells out in four hours

The world’s most alcoholic beer – The End of History – just launched by maverick brewery BrewDog, has sold out in less than 4 hours. The announcement defies widespread controversy across the globe over its high price tag (£500 – £700 per bottle), its record-breaking 55%ABV and the fact it is packaged in stuffed animals.

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