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BrewDog launches bid to bring shuffleboard to the Olympics for Tokyo 2020, and opens official training ground, ShuffleDog 

BrewDog plans to recruit army of shuffleboard ‘Olympians’ at new bar, ‘ShuffleDog’.  Scottish craft brewery, BrewDog today launches its bid to have shuffleboard added as an Olympic sport for Tokyo 2020, as it opens the doors to the first ShuffleDog in Leeds. Located at Crispin Lofts, New York Road, Leeds, LS2 7PF, the new concept […]

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The 27 Club: BrewDog opens new bar in Leicester bringing total count to 27

The 27 Club: BrewDog opens new bar in Leicester bringing total count to 27

BrewDog opens craft beer hub in Leicester as craft beer revolution continues to thrive  BrewDog, Scotland’s largest independent brewery claimed another milestone in the craft beer revolution today with the launch of BrewDog Leicester. Located at 8 Friar Lane, Leicester, LE1 5RA, the new bar is the brewery’s 19th UK site and brings the total […]

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Morrisons joins BrewDog’s craft beer revolution

Morrisons joins BrewDog’s craft beer revolution

BrewDog, the iconoclastic Scottish brewery will have three of its craft beers available in Morrisons stores from this week. The new deal, which sees three BrewDog brands on Morrisons shelves nationwide, strikes another blow for the brewer’s ‘craft beer revolution’ in the UK and follows national listings with Tesco and Sainsbury’s supermarkets. Outside the UK, BrewDog has also expanded its off-trade presence in Denmark, the Netherlands and Australia this month.

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BrewDog to the People revolutionises the way it sells

BrewDog to the People revolutionises the way it sells

BrewDog, the nonconformist independent brewery is aiming to catalyse the craft beer revolution by engaging its army of shareholders in a pioneering sales offensive. Following its unique Equity for Punks programme last year, which made BrewDog the first company in Europe to have an online only public share offering, they now have over 1300 shareholders who have the chance to introduce its craft beer to bars across the country. Dubbed ‘BrewDog to the People’, the campaign will see shareholders dropping ‘Punk packs’ into pubs and bars they would like to see BrewDog beers sold in.

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BrewDog plots ‘on trade revolution’ with in-venue promotion

BrewDog plots ‘on trade revolution’ with in-venue promotion

BrewDog, the maverick independent brewery, has unveiled a promotional toolkit for publicans designed as a call to arms for its customers, with a bold new branded font at its heart. The industrial BrewDog tower font is designed to make a big impact in both contemporary and traditional bars, with the brewer also promoting in-venue events support and staff training to differentiate itself from mainstream breweries focusing on special offers and incentives.

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World’s strongest beer, End of History, sells out in four hours

World’s strongest beer, End of History, sells out in four hours

The world’s most alcoholic beer – The End of History – just launched by maverick brewery BrewDog, has sold out in less than 4 hours. The announcement defies widespread controversy across the globe over its high price tag (£500 – £700 per bottle), its record-breaking 55%ABV and the fact it is packaged in stuffed animals.

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