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Vivobarefoot collaborate with Betabrand to crowdsource the Flashback Photon Boots design

The Vivobarefoot Gobi Desert Boot has undergone a flashy transformation in a redesign by nocturnal breakdancers and evening cyclists from the Betabrand community In a crowdsourced design collaboration, Vivobarefoot handed over its classic barefoot desert boot to special clothing makers Betabrand, who has created the Gobi as you’ve never seen it before. The new look, hyper-reflective Gobi Desert […]

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Kentucky Breakfast Stout – the most exclusive meal of the day

Beer lovers across the UK can rejoice as Founders Kentucky Breakfast Stout (Founders KBS), one of the world’s most exclusive and rare beers, is to be released across the country. The 11.2% ABV beer, which has achieved ‘cult’ status in the USA, is to be released to the UK public from 30th May and will […]

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The Ascott calls on Beacon’s services for its prestigious London serviced residences

The Ascott, the world’s largest international serviced residence owner operator has called on Beacon, the leading hospitality purchasing company, to handle its entire purchasing strategy across seven of its prestigious London properties, with a combined purchasing spend of £20million. The new partnership will see Beacon streamline The Ascott’s purchasing across all sectors including consumables and […]

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The good die young: BrewDog launches “Born to Die” IPA with a shelf life of just 45 days

Drinkers are encouraged to consume the beer before its ‘death’.  Scottish craft brewery, BrewDog, today launches its 8.5% ABV Imperial IPA, Born to Die. Featuring a best before date of 4th July 2015, Born to Die is a self-styled, “terminally hoppy IPA”, deliberately brewed to be consumed within a very limited timeframe. BrewDog is encouraging […]

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